5 Survival Tips to Your Business Press Kit
Most business owners overlook the power of free press. First item to address is do you have a press kit ready for any event that you may attend?
Written Mar 08, 2008, read 453 times since then.
Most business owners overlook the power of free press. First item to address is do you have a press kit ready at for any event that you may attend? Not only should you have a press kit ready, you should have a press release ready for any exciting events that maybe upcoming for your business. These key points are simple points to get your business more attention and a chance to gain valuable future customers.
Press Kit Survival Guide
1. Have a folder with your logo on it to hold the release.
2. Place your business card in the inlets of the folder.
3. Have the Press Release in the right hand side pocket of the folder.
4. Have a brochure about your business included in the folder.
5. A nice touch is to have a thank you note in the left pocket of the folder.
First, a press release is a one page statement that summarizes what is going on with your business, why is it important, and where to go for more information. You should always make sure that the press release is clear and concise. The release is for editors who will hopefully be writing an article about your business.
Second, do you know you know the different media outlets in your area? This should include local & regional newspapers, news radio stations, and TV stations. It is also never a bad idea to send a press release to local magazines. You can submit these press releases through fax or email. Before you do this I also recommend you getting to know your local publishers and editors for these media outlets. Having a personal connection with these individuals will not only help your press release get published, but also give you advice on writing a more informative release.
Next, make sure you send the press release at least twenty four hours in advance if you are wanting the media to show up to the event. If you forget to send the press release to a media outlet before the event go ahead and send it to them afterwards. Making them aware that the event occurred sometimes is just as helpful. While at the event if other media happens to come to an event make sure you a have press kit to give them.
Lastly, if you are attending a networking event or an event where you are speaking it is always a good idea to have this press kit with you. This is because the press kit will help give answers without taking more of your time to explain to each person what you do and where you do it. For a sample press release click here.
This knowledge was gained after I worked for a state politician. If you have any questions or suggestions for us please email us at firstname.lastname@example.org
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