Christopher Johnson
Naming & Verbal Branding Consultant, Linguist, Author

The Name Inspector

Categories:

Websites:

• http://www.thenameinspector.com

I'm a linguist, an author, a naming and verbal branding consultant, and an all-around language geek. I can help you name your business, service, or product, come up with a great tagline, help you use metaphor to explain what you do, or advise you about other verbal branding issues.

I apply deep linguistic understanding, verbal creativity, and hardnosed strategy to business communication. I help my clients identify ideas and feelings to evoke, devise strategies to evoke them (metaphors, indirect associations, speaking styles, etc.), find the perfect words and phrases to realize those strategies, and use those words and phrases to...[more]

I'm a linguist, an author, a naming and verbal branding consultant, and an all-around language geek. I can help you name your business, service, or product, come up with a great tagline, help you use metaphor to explain what you do, or advise you about other verbal branding issues.

I apply deep linguistic understanding, verbal creativity, and hardnosed strategy to business communication. I help my clients identify ideas and feelings to evoke, devise strategies to evoke them (metaphors, indirect associations, speaking styles, etc.), find the perfect words and phrases to realize those strategies, and use those words and phrases to create vivid, relevant, and great-sounding names and messages.

The book I'm writing, under contract with W.W. Norton & Co., is about "microstyle"--the verbal tools and tricks we use to create short messages that capture attention, stick in the mind, and roll off the tongue.

I also write about names and naming on my blog The Name Inspector. [less]

• 
  From Dan McComb

  Given on Mon Jul 2, 2007.

  Great interview in the Seattlest blog this morning, Chris. And I just loooooooove what you said about Biznik! It feels...[more]

  Great interview in the Seattlest blog this morning, Chris. And I just loooooooove what you said about Biznik! It feels like a launch present for us today, thank you :-)

  Best, /dan   [less]
• 
  From Dan McComb

  Given on Tue Mar 20, 2007.

  Naming is something that happens at the crossroads of intuition and science, and The Name Inspector is the guy standing...[more]

  Naming is something that happens at the crossroads of intuition and science, and The Name Inspector is the guy standing in the middle of the intersection, directing traffic.   [less]

Christopher's blog