Cynthia DuVal
Ethnographer, Educator, Advocate, Entrepreneur

Pacific Ethnographic Research Center

Websites:

• Linkedin Profile
• Pacific Ethnographic Research Center
• Fresh Hot Art

Connect with me on:

• Skype: cynder08

I am the Founding Director of the Pacific Ethnographic Research Center. Here are some specific things that I do:

-provide consulting services that help organizations understand customer values and needs

-discover and incubate innovative design and marketing opportunities for clients

-design research programs to identify innovation opportunities in areas of special interest to PERC including open innovation, small farming, sustainable agriculture, the future of work, the use and adoption of emerging Internet applications.

-provide user experience reviews of emerging technologies and applications and make recommendations to prevent common design and marketing problems

-provide mentoring services to non-technical entrepreneurs who want expert one-on-one help managing on-line identity strategies and social networking tools.

-provide ethnography consulting services to organizations and mentoring services to cultural field researchers

-promote creative artists

-write a blog on imagination called Forms in the Mist

-write a blog on farm life called Farm Life Along the Cascade Range

Cultivate Insight/Inspire Action

I need clients who can use my services and project sponsors and collaborators for PERC in-progress innovation discovery projects.

BA, University of Oregon, Cognitive Psychology

MA, University of California, Santa Cruz, (An interdisciplinary MA: Educational Research, Cultural Psychology and Aesthetics)

I've been working in the technology innovation, think tank and interactive product design industries as an ethnographer and user experience consultant as part of innovation groups for the past several years. Previously I worked as an artist and designer in interior design, fashion, theater and film in the San Francisco Bay Area.

Both careers have involved applying research to design goals and I have a broad perspective on what this means. This theme carries forward into my work as Founding Director of the Pacific Ethnographic Research Center where I apply ethnographic research to the design of education, advocacy and entrepreneurial activities.