A user experience analysis can help you expand your market

People just like you have great ideas for products, programs and cool on-line applications and then set out to create them. Sometimes these ideas are sparked because you have a need that isn't met and figure other people can use this too. In my business we call people who do this "user innovators." The fact is that sometimes and probably too often user innovators design cool solutions that don't play in the market because the solutions are custom designed for people just like them; since not everyone is a user innovator the design may not suit market needs but with a little help it could.

If you want to take your cool idea out into the market it's important to understand how the people you want to sell to are different than you so that you can communicate with them and anticipate their needs in your design. A user experience analysis can help you do that. I can analyze plans, specifications and prototypes and provide recommendations that will help you expand your market and enable a variety of people to use, adopt and evangelize your program, product and process inventions.

I like to see start-ups take off, people succeed and innovations find their audience and I like to help these things happen.

Get in touch for a free consultation.

Cynthia DuVal