FROM: Dale DeWalt 411maximizer.com

206-793-0000

I agree with another’s comment about charging for a service versus TRYING to charge for our MARKETING efforts and time!?

In my humble opinion, charging for an event is only justifiable IF a product or service has HIGH PERCEIVED VALUE, PRESENTS CREDIBLE AND VERIFIABLE TESTIMONIALS, and is STEEPLY DISCOUNTED for attendees of seminars, workshops, or web-binars.

Unless you are a renowned professional with credentials or a college degree, trying to charge any amount for an INITIAL MEETUP seems to be a wee bit too egotistical or bigheaded.

Lastly, attendance PERCENTAGES may ALWAYS be lower than expected for FREE EVENTS, but attendance is much higher. Some of your best clients or customers will always be “pleasant surprises.” NO SHOWS or CANCELLATIONS are normal in any industry and should be “built-in” to your marketing expectations.

Cancellations could be honest unavoidable conflicts of scheduling, bad time management, or simply last minute selfish impromptu decisions made with or without justification … NOT KNOWING WHAT BENEFITS OR KNOWLEDGE THEY ARE ELECTING TO “OPT OUT” ON…