Danielle Hermeler, MBA
Strategic Marketing and Communications Consultant

EnhanceYourMarketing

• http://www.enhanceyourmarketing.com

I assist small businesses in establishing, enhancing, or improving their marketing and communications activities. I offer practical support and guidance both at a strategic and a tactical level.

My services include market research, marketing plans, messaging, identificaton of target audience, brand development, press releases, media plans, public relations, and more.

brand development and the writing of strategic marketing plans.

Brand development: I help businesses determine how they want to be perceived by their customers, research how their customers perceive them, if there is gap, if that gap needs to be bridged/closed, how the business can do that, and so on.

Strategic marketing plans: I am skilled in crafting marketing plans that are focused, have clear goals, are action-oriented, and reinforce the busines' long-term strategy.

I hold an MA in Theatre, Film, and Television Studies with a specialization in Art Policy and Art Management (University of Utrecht, the Netherlands). In 2006, I completed a general MBA at the University of Phoenix (Washington State Campus).

Before I started my consultancy business, I worked as Director of Marketing and Communications at the Brabant Philharmonic Orchestra (The Netherlands).

I also volunteered for several non-profit organizations in the Netherlands, Paris, and Seattle.

I helped On the Boards, a contemporary theater in Seattle, by researching the brand perception among their patrons.  Currently, I serve on their board of directors.