Great piece, Kelly - nice mix of the professional and personal. I think people tend to focus most of their energies on the professional, which leads to "same old" bio message. Questions 6-16 really begin to move them away from that trap.

Kelly - this is a really wonderful article. I don't have any success stories to relate, but your article instantly inspired me to become more active on LinkedIn, both in the hopes of connecting with others, and also to help others connect. Thanks much!

Dave

Richard - great article. You're spot on. Where would any of us be without a little risk. Thanks for writing and for sharing.

Dave

Thanks for writing this article, Ellen - it's good to read things like this especially now, as so many highly creative and talented people are finding themselves with the opportunity to create wonderful businesses, so long as they believe in their own unique gifts.

-Dave

Awesome that you stress the point that advertising IS NOT marketing! A lot of small business owners overlook the importance of building strong connections through networking, business groups, volunteer opportunities . . . essentially being out there, all of which helps them introduce themselves in a very "soft marketing" way. As you point out, the advertising component is only one part of the larger plan. Wonderful article through and through.

Akira,

This is an extremely insightful, honest, and very timely article, especially in the face of change, and the new ways by which people are communicating, getting their message out, and embodying their brands. Thanks for sharing!

I would add that it's important to find the core story that projects the message of the business, then communicates that message in a consistent fashion appropriate to chosen media and means of delivery. Start with the mission and vision then go from there.