David Childs
Branding

Living Blueprint

Websites:

• http://www.livingblueprint.com

Living Blueprint was started Dec 2004 and is going strong. This is a branding and strategy agency and we work with companies to position them in the market.

My talent is in accurately showing our clients to the world on their terms and not mine. Oddly, I am quite unconnected to the world, I don't go to malls, I don't have a TV, I don't listen to the radio - yet I brand and position companies. The way I see it - it is not my job to research your competitors and pitch you against them, no no no. It is my job to accurately understand why people/companies buy you - then I need to clearly understand who they are and what their motivators are. Once this is understood then I can position you. From this position, what your competitors look like and say is almost irrelevant.

Some companies have direct competition Coke & Pepsi for instance. My advice to my clients is to focus on business developement and getting better (or great) at what you do.

David is the recipient of an "Excellence in New Media & Internet Technology" Award. He holds a Diploma with Honours in Advanced Digital Animation/web design, from Computer Master Institute of Technology in Victoria BC.

Past experience as co-owner of Whirlwind Digital studios and as the Marketing and Advertising Manager of Terra Remote Sensing provided him with a wealth of experience in design, animation, marketing and corporate branding strategies.

Terra Remote Sensing (Terra) is a digital mapping firm located in Victoria, BC. As marketing and advertising/brand manager, David represented Terra at trade shows and conferences and also completely re-branded the company.