David Kuhns
Writer and trainer in web content, communications, marketing and adult education. Storyteller, poet, marketing/communications consultant

David G. Kuhns and Associates / CyranoWriter.com

Websites:

• http://www.cyranowriter.com
• http://www.romanticlovepoet.com

Connect with me on:

• Yahoo: cyrano_d_sensitive
• GTalk: da.kuhns

We are a storytelling society. Written or verbal, it's how we've always passed along information. For two decades, I've helped companies and individuals set up processes and methods to write and tell their stories better!

Whether it's creating: On-line or Instructor-led Training: Using examples and stories to tell, then letting attendees "do", either in person or virtually Web copy: Highlighting case studies, white papers, and best practice stories to show how products created solutions Marketing material: Solving customers issues and concerns by putting THEM in the story Communications: Storytelling should be in every step of the communications process -- including emails, press releases, face-to-face meetings, or large corporate gatherings

... storytelling in either written or verbal form is core to our ability to understand each other. A good story helps the reader/listener RELATE ... and makes them more likely to take action!

I make that happen!

"Just the other day,

in a land not so far away ... "

Let me tell you a story:

A senior executive asked me to look at the company's marketing materials. The materials were: Slick Technical Jam-packed with numbers (data-centric) Created by Marketing for use by Sales Thrown away the minute Sales got ahold of them*!

She wanted me to fix the materials, to reconfigure and rewrite them. I refused.

I told her the issue was much larger: Marketing NEVER talked to Sales before the materials were developed!

I worked with her to change the communications and creative process in how the materials were created. Sales got involved. They told their stories. Marketing "got it". Best practices were captured AND TOLD. Solutions were captured AND TOLD, not only in marketing materials, but in training. * New marketing materials and training were created that were EFFECTIVELY USED.

Why?

Because Sales helped create the materials, and those materials were solutions!

That's what I do.
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Part 2 of what I do best
Thanks to a couple of Biznik writing workshops. I've found the courage to admit to being a Revolutionary Romantic Writer. Just the other day I "Discovered" and was the first to document a new poetry form: ConTEXTing poetry!
You can find my poetry and prose at my blog:
http://cyranowriter.wordpress.com
-- and I'd appreciate your comments!

Biznik people who want to increase their LOCAL internet exposure! Check out my current promotion. ALSO, I need the opportunity to improve your communications, marketing, sales, web exposure, and training -- both on a strategic and tactical level -- by examining processes and methodologies, and then working with people INSIDE the processes to create the solutions you need.
I also would like people to examine and comment on my poetic and creative writing at http://cyranowriter.wordpress.com

Graduated with Honors in English and Journalism

Certification from Goethe Institute in Bavaria, Germany -- speak German

More than two decades of creating marketing, sales, technical and training solutions, using stories, case studies, processes and best practices as the backbone of what I create.