David Wiggs
Ad Agency Search Consultant

Hitch: Connecting Marketing Innovators

Websites:

• http://www.marketinghitch.com

A resource for professional marketers

What's Hitch?

Hitch helps marketers find the right resources for their projects. We save companies time, energy, and money by doing the legwork, from researching and advising about the best answer to sourcing the best industry specialists to make it happen. So, tell us your needs, your ideas, your challenges--and we'll find the right solution.

What does Hitch Do?

Think of us as a Marketing General Contractor. Just as specialized skills are needed to build a house, a high degree of specialization is needed today to build your brand, solve your business challenges and reach your customers. Hitch finds, hires, and manages the right specialists for your long- or short-term projects.

Why Hitch?

There is so much happening in our industry right now--choosing the right path can be overwhelming. Hitch brings simplicity to our clients by collaborating with highly skilled specialists who can solve your marketing problems and bring your ideas to life. Removing these tasks from your day-to-day workload allows you to focus on the bigger picture.

What does that look like?

The right solution may be a full-service ad agency. We can help with that search. Maybe your problem requires an alternative to traditional advertising. What if ad agency is the not the right answer? Perhaps you've been charged to do more with less so a smaller, hand-picked team fits the bill better than a large firm.

Hitch can develop a custom-made team with the diverse skills your project, idea, or challenge requires. Always, you are in the driver's seat, and you can choose from a range of specialists before we begin work

Bios are boring. They don't really tell you about the person. Anything about me is only important if it adds value for you. At Hitch, I draw on a lifetime of learning, not all in advertising--which is a good thing.

Here's a story of lessons learned [and why you should care].

The Early Years: Paperboy, age 11: I learned the value of a dollar, a good dog, and a sturdy bike. [Your marketing dollars need to work hard for you; a partner running beside you makes the work easier.]

Dino's Pizza, age 15: I learned pride in a job well done and that work can be fun. [Partner with people who are passionate about their work. "Good enough" isn't.]

Off to school: The College of William & Mary taught me to follow my heart, trust my gut and study what would make me happy (Music and History) rather than what would make me money (Business). [Sharp instincts in business and life are crucial.]

Busch Gardens Williamsburg: I learned diplomacy, and most importantly: if you don't know the answer, find out. [You don't have to be the smartest one in the room. Be a lifelong learner.]

The real world: The May Company: Taught me to motivate a team to work together and be happy doing it. And that sales cures all evils. [Strategic marketing requires your team to be on the same page. ROI.]

Target: How a well run, Fortune 500 company operates. The enormous impact of brand marketing. [Marketing is a powerful thing. From the boardroom, to the backroom, to the customer's living room, your brand is not just about advertising.]

Raoust & Partners: Found my calling in advertising. I learned the art of creative problem solving. And that passion achieves great things. [Marketing must solve business problems. The best solutions draw on broad influences that don't exist solely in advertising.]

Entrepreneurship: SBT: (Environmental graphics company) Successful business ownership is an MBA in doing. As a start-up research is key. Develop a niche and do it well. Solve a customer's problem. Proactively sell solutions. [Success breeds confidence. Broad experience makes a marketer better.]

Hitch: Follow your heart, trust your gut, and do what makes you happy.
[Innovation requires specialization--and calculated risk.]

Hobbies: Musician: Drummer, which means I can do 4 different things with each limb. [Versatile.]

Kayaker: Relax. Pace yourself. Appreciate beauty. Follow the rhythm of life. [Even keeled. Downtime clears the head to make room for solutions.]

CEOs, CMOs, Marketing VPs in search of the right marketing agency:

Hitch helps marketers find the right resources for their projects. We save companies time, energy, and money by doing the legwork, from researching and advising about the best answer to sourcing the best industry specialists to make it happen. So, tell us your needs, your ideas, your challenges--and we'll find the right solution.

• Virginia Commonwealth University, Richmond, VA
• The College of William & Mary, Williamsburg, VA
• Christopher Newport University, Newport News, VA
• B.A., History, 1994

• Marketing, Business Development and Sales expertise.
• Strong entrepreneurial background.
• Business acumen.
• Comfortable in any situation from C-Level Execs to the front-line.
• Co-founded and grew an environmental graphics company to one of the top 10 in the country for our size and category.
• New business director for a boutique branding agency on the East coast.
• Fearless communicator with great instincts.