Sounds Great!! As a writer, I'm in my element (mostly Air). As an educator, I have a platform from which to creatively stimulate and practically inspire (Earth & Fire). But as an indie networker I can sometimes be overwhelmed by panic (Water). Will love to learn from your elemental approach. See you there. ~ Deah :)

Looking forward to meeting more CAM colleagues. Love the name E-Camp! Happy Turkey, everyone.

Ed, good points in this article, and the second one is especially brilliant. One of the hardest tasks I have is getting my clients to see things from THEIR client's perspective, and to address their client's experience or what they want to experience.

That said, Cassandra's tagline intrigued me and combined with seeing that she's in my town, it compelled me to click her name and find out about what she does. Since I happen to be in the market for a facial, I'm delighted to find that this is one of her services, and am further excited to see that she's about 3 minutes from me! I'll be making an appointment with her today.

So there's something to be said for a tagline addressed to how a client base sees themselves that works on a local level for the service you provide.

Hi Shannon, it was great to meet you last week and get your take on marketing for the private practice professional. Many thanks for the follow up links by email -- I'm glad to know about HARO and the Google keyword search tool, which I've used but always spend to much time trying to find again. Great to meet Denny, too.

all the best, Deah

I'm happy to have found this group, especially since another business oriented book club meeting for Nov got cancelled. See you there!

I think of marketing as Energy Out, in order to get Energy (in the form of cash, please) In.

All these excuses you list have some psychological root -- fear is the biggest self sabotager indeed, though there might be other personality roots as well.

Confronting the fears that underlie these kind of self defeating excuses can be a powerful and transformative experience, and one that, IMHO, needs careful guidance, especially if there are other psychological issues at play.

I took it to refer to Independent Contractor, another term for solopreneur, or sole proprietor.