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Dennis Smith
Dennis Smith
Social Media Author, Speaker, Trainer, WordPress Developer and Consultant
Renton, Washington
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Create a Payvment storefront on Facebook in under 15 minutes

Are you the crafty type and thought about selling product on Facebook? What if I told you all you need is a Facebook and PayPal account to get started?
Written Oct 15, 2010, read 398 times since then.


There are over 500 million customers waiting for you to set-up shop on Facebook.

We’ve all heard of EBay, and some maybe have even heard of ETSY as places to sell and purchase product online.  But with the explosive growth of social media the new player in town for e-commerce is Facebook.  Payvment is a Facebook application that is free and easy for anyone to set-up.  It connects to your PayPal personal or business account to process payments using PayPal and any major credit card.  Right now the application is free while in beta and Payvment says that any Payvment Facebook store will remain free even after the public beta ends.

Okay, so it might take a little more than 15 minutes to roll out a store but most will be up in running in less than an hour.  I would say the most time consuming isn’t setting up the store, but taking photos of your product to display in the store.  But setting up the customizations and adding product is a pretty simple process.

Here’s what a typical Payvment storefront on Facebook looks like.  Notice the shopping cart above the product as the customers adds product to the cart.  Payvment lets you add product from any store on Facebook that use the Payvment application.  Payments are processed via PayPal accordingly with all shipping and tax calculated at checkout.

When a customer clicks on an item they get a more detailed description of the item.  Notice the Fan Discount for those who are a fan of the page.  You can give fans of your page an instant discount on your products.  You don’t have to offer a discount but this is a pretty effective way to get others to “Like” your business and hopefully purchase product.  Payvment reports that a Forbes study shows that Facebook Fans are 41% more likely to recommend a brand and 28% more likely to continue using them.  They also state that a Facebook Fan is worth $136.38 on average and spends $71.84 more each year compared to non fans.  Could you imagine what that might translate into if you had 1000 fans?

Those who are fans of your page can also “Share” a product they like which will post that item to their wall.  That gives store owners even more potential for new fans and sells.  Here’s an item I posted to my wall by sharing it from the ELytes Facebook store.

Here’s what the Payvment product page looks like showing the price, price after fan discount, quantity, size, color and product description depending on the product you sell.

Real-world Use of Payvment for Facebook

Motivational speaker and author Johnna Johnson is using Facebook and Payvment to promote and sell her books, e-Book and workbooks.  With Payvment you can designate specific product as Featured Items.  If you know HTML you can also control the look of your storefront homepage.  Check out the list of Payvment stores below and see what others are doing for ideas.

Small business owner and single mom Rachel Dobbs uses the application on her fan page Pioneer Soap Works to sell her homemade natural candles, soaps, bath bombs and more from the comforts of her home.  I first met Rachel through Facebook when I was doing research for my book.  She started out selling her product to friends and family and then a local gift shop and a Saturday Market.  Now a majority of her business comes right from her Facebook Fan page after adding the Payvment storefront.  I asked Rachel her thoughts on using Payvment as a shopping cart solution.  She told me that it was extremely easy to install and having a little html knowledge helped.  It was about $100 a month for a shopping cart on her website and she only had 2 sales for the entire year.  With Payvment it easy for her to add new product to her store.  Rachel also likes that there aren’t any fees, monthly charges or percentage of your sales with Payvment.  It’s 100 percent free!  Within the first week of using the application her sales increased 40 percent.

See sample Payvment stores on Facebook

This is only a sampling of the over 30,000 and growing small/medium size businesses, major brands, and retailers using Payvment to build user engagement and revenue on Facebook.

Yes to Carrots (Selling in U.S. Dollars) 
Elytes (Selling in U.S. Dollars) 
Pioneer Soap Works (Selling in U.S. Dollars) 
Johnna Johnson & Co. (Selling in U.S. Dollars) 
Grayce by Molly Sims
 (Selling in U.S. Dollars) 
Orglamix Cosmetics (Selling in U.S. Dollars) 
Vanity Shoes (Selling in Euros) 
Game Intern (Selling in U.S. Dollars) 
Claire’s Bowtique (Selling in U.S. Dollars) 
Athehof (Taiwan) (Selling in Taiwan New Dollars)

Payvment Administration

Payvment has lots of features including the ability to put your store in suspend mode.  This is useful for those who take a vacation and need to suspend business while away.  Managing your store is done though backend administration which is shown below.  New products are added here, product images, product descriptions, store categories, shipping information and modification of current store product.  Tax rates can be set-up for both domestic and international customers.

Video tutorials to help you get started quickly

How to Quickly Launch a Storefront on Facebook 
How to Add Products to Your Facebook Storefront 
How to Set Up Facebook "Fan" Discount Pricing 
How to Set Up Inventory Controls 
How to Set Up Dynamic Rate Shipping and Sales Tax

Are you selling on Facebook or online?  What do you use for a shopping cart?  Feel free to leave a comment below along with a link to you Payvment store.

Build Your Store – Launch a Payvment Store Now 
Payvment – 
Payvment on Facebook 
More Information – Payvment Website

Learn more about the author, Dennis Smith.

Comment on this article

  • President - Software Knowledge 
Nashville, Tennessee 
Steve Kozy
    Posted by Steve Kozy, Nashville, Tennessee | Oct 18, 2010

    Excellent article Dennis; chock full of incredibly valuable tips about something new on fb. Let's hope the service does remain free after the beta.

  • Social Media Author, Speaker, Trainer, WordPress Developer and Consultant 
Renton, Washington 
Dennis Smith
    Posted by Dennis Smith, Renton, Washington | Oct 18, 2010

    Thank you for your comment Steve. I hope they keep it free too because its sparking new business for the economy. I meet Rachel on Facebook while writing my book. She's a mother of 3 who supports her family from her small online business. She's told me that she's already going to hire some one part-time because her business is doing so well. It was all made possible because of Payvment, PayPal and Facebook. The new economy.


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Article tags

  • social media
  • facebook
  • payvment
  • e commerce
  • facebook fan page
  • shopping cart

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