Dominic Canterbury
Word of Mouth Marketing

D/C Strategic

• http://www.dc-strategic.com

• Skype: dcanterbury

I specialize in word-of-mouth marketing for independent businesses.

Now, I know what you're saying, "I already get most of my business by word-of-mouth so what do I need this guy for?"

When you run your own business, you quickly learn that when people talk, the phone starts to ring. But they leave it at that. Their WOM strategy is, "Do a great job. Hope people talk. Hope people call."

That's what I call Passive Word-of-Mouth. It does work, but compared to what it could be, it's very weak.

That's where I come in. I design marketing...[more]

I specialize in word-of-mouth marketing for independent businesses.

Now, I know what you're saying, "I already get most of my business by word-of-mouth so what do I need this guy for?"

When you run your own business, you quickly learn that when people talk, the phone starts to ring. But they leave it at that. Their WOM strategy is, "Do a great job. Hope people talk. Hope people call."

That's what I call Passive Word-of-Mouth. It does work, but compared to what it could be, it's very weak.

That's where I come in. I design marketing strategies that make you remarkable to the target communities you truly want, and that get them eagerly talking about you and becoming loyal clients.

Sounds a little pie-in-the-sky, right?

It's actually quite simple. There's no hocus-pocus. It works because it's based on who you are as a person and as a business, and getting it to the people who would love it the most. [less]

• 
  From Julie Mains

  Given on Fri Feb 22, 2008.

  Dominic's take on the current state of effective marketing is insightful and cutting-edge.

  I highly recommend learning from him.
• 
  From Maikal Halim

  Given on Thu Feb 14, 2008.

  Dominic is... marketing brilliant. I highly recommend you to meet him even if you think your marketing effort is already running just fine.
• 
  From Giannina Silverman

  Given on Tue Jan 29, 2008.

  This is a followup to my post-Dominic success story. Within 3 months after finishing consulting with Dominic, I landed a...[more]

  This is a followup to my post-Dominic success story. Within 3 months after finishing consulting with Dominic, I landed a dream client. And I am on well on my way to making a name for myself in a field I dream about every day. So, where does fame and glory start? With Dominic, of course.   [less]
• 
  From Mike Holberg

  Given on Thu Jan 24, 2008.

  Dominic really got me to focus on my target market and what it takes to get there.

View all »

Dominic's blog: http://dc-strategic.com/

• “At least they remember you”

  Posted Mon, 18 Feb 2008 by Dominic Canterbury

  Today I was talking with a client about the misguided marketing of a local lawyer who tries to get clients by  dressing up in a fedora and trench coat, as if he’s some kind of special agent attorney. In response my client suggested that maybe the strategy was effective because at least I remembered it. This, my [...]

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• How to Ruin Credibility

  Posted Mon, 28 Jan 2008 by Dominic Canterbury

  I spend a lot of time telling people how to build credibility but I don’t think I’ve ever talked about how to destroy credibility. Fortunately, the National Association of Realtors created these ads (click on “Watch the TV Commercials”) to illustrate a quick and effective method for doing just that. Whether deserved or not, Realtors [...]

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• Marketing by Dummies: Big Claims = Big Credibility!

  Posted Thu, 24 Jan 2008 by Dominic Canterbury

  If your marketing strategy is inspired by observations of Madison Avenue, I can pretty much guarantee you’re making this mistake. Most Mad Ave strategies seem to be based on the above simple (and idiotic) equation. And because trust in advertising is at historic lows, we’re seeing a comparable increase in ridiculously inflated claims. My favorite [...]

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