Package your offering. In this economy one of the biggest issues on people's minds is money. Let them know what the cost is up front. Put some flat rate packages together, kind of like a menu. That way, your client can see what they get and a set cost. A bit easier for the client to pull the trigger in an environment where dollars are tight.

You can price this in a way that's fair to you and the client. Maybe even entice them to plug in for a longer relationship by adding a 'maintenance' component - i.e. monthly check ups or something. By puting everything together or allowing the client to create a tailored package, they'll feel like they're getting more bang for the buck. Sure you can discount a bit too, in exchange for plugging them in to a longer term package.

Not knowing what the cost is going in may cause some folks to pass you by.

As far as getting the message to the right people... it starts by understanding your own positioning and how you want to be percieved. Creating a need for your services, not just an awareness. Then understanding who exactly is your target client - and where to find them.

If you build it, they will come just doesn't happen. You'll need to spend some dollars to get your message out there and get in front of folks. A couple thoughts on that: - Look into local Chambers - these usually have alot of homeopaths, naturopaths and other wellness professionals. A good place to connect and build a referral network. - Co-op your neighborhood. Look at the shops and businesses around yours. Can you do something as low cost as creating a rack card with a coupon that you can place in the shops around you? - Mail - yes, mail. Using a service like infoUSA you can purchase a consumer mail list relatively cheaply. And you can target it by socio-economic and geographic selects. So you can get a mail list of people within a 2 mile radius of your location and put together a mailing campaign - of course, one mailing won't do the trick. Do 3, 4 or more mailings to your infoUSA list. - Mail part 2 - Letters to other wellness professionals. Again using infoUSA you can buy a business list and target it by SIC code, so you can specifically select the types of bussinesses you want on your list. You can also select the business owner as the contact name, so you list will include names, addresses and (the pot of gold) phone numbers. Get a couple hundred names and start working the list. Send out a nice cover letter (maybe 30 at a time) with some branded information (a brochure or data sheet) included. Then a couple days after you send the letter make a phone call to follow up and work that process to get appointments to talk about what you do, what the contact does and talk abotu how you can do mutual referrals. - SEO, SEO, SEO - Make sure your web site is optimized. You can get some really great results by optimizing your site the right way, without having to drop cash on adwords campaigns and the like. Be aware that alot of the site builder 'wizards' that hosting services offer are great for allowing you to insert copy and some tags, but most fall short of doing the optimization job right.

Bottom line is that you'll need to spend some cash to get things rolling. That said, it doesn't have to be a arm and a leg.