Hi – I am looking for some feedback and maybe some partners in designing some marketable training programs. The content is already developed, and within weeks I will have my first finished products – a multimedia training program, in both English and Dutch, about preventing carpal tunnel syndrome and tendonitis in the workplace. It is a proven success at reducing these kinds of injuries. I would like to develop several other modules into marketable training programs as well.
These are programs with a demonstrable track record, but the whole story is long...
I need some help to figure out some next steps. I will try to make this brief.
Over the last 5 or 6 years, with a business partner, I developed a series of training programs about body mechanics in the workplace, and had some good successes going into companies and teaching classes. These are very innovative programs, addressing principles of body mechanics and their application to various types of work environments, and are divided into modules according to how injuries are classified by L&I and OSHA.
My partner and I were asked to produce a multimedia training program to address a specific need (preventing hand and wrist injuries in a manufacturing environment). We did so, and it was such a success that we were then hired to reproduce it in Dutch, for our client’s manufacturing facilities in the Netherlands. That program should be finished in a couple of weeks. I will retain the rights and be in a position to capitalize on it if I can figure out how.
My business partner recently left the business, leaving the intellectual property of the company to me. It was mine to begin with – this is one of my areas of expertise, so the content of the programs is mine. She was the one with contacts in the market we were working, and our sales mostly came from her prior contacts.
So I am left with a series of very valuable, highly developed products, but don’t know where to go from here to market it or capitalize on it. It could be e-books, multimedia, web-based training programs, train-the trainer programs, DVDs, etc – I’m not sure what is best, or technologically what is possible. I do not know about producing these kinds of training programs yet. I think that trying to start a business where I actually go teach the material is neither that interesting to me nor the most efficient way to go with it. As our client demonstrated to us, it could be an international series of products – it addresses needs that people have everywhere.
Anyone have any ideas about who to talk to or where to go with something like this? I would appreciate any support available.
Thanks.
Ed Antkowiak