Wow. Your advice was very helpful for me. I have finally set rates that I feel really good about. However, when it comes to talking about my rates, it has been a bit of a struggle with new clients. I've found that having the information on my disclosure forms has been helpful. But it would be even better to disclose my fee upfront and remove the anxiety from the discussion.
I read recently that when looking for a dentist, no one calls around to compare prices. If you can help clients resolve their pain, then the service you provide is worth every penny--regardless of how much you charge.
I used to work at a group practice where my sessions were offered on a sliding scale. Now that I am in private practice, I've found that although it can be difficult to talk about money, clients who pay my current fee quickly experience the benefits of investing in themselves. Full paying clients take their homework seriously, come ready to work, and get a great deal out of their sessions.
As service providers--coaches, consultants, or therapists--valuing our time and knowing our own worth sets an example for our clients to do the same.
Thank you for this wonderful reminder.
Elizabeth