Eric Weaver
Seattle & Vancouver-based Branding / messaging / social mktg specialst

Tribal DDB

Websites:

• http://www.branddialogue.com

Connect with me on:

• Skype: BrandDialogue

I help companies engage their markets and solve marketing problems. Through branding, messaging, naming and positioning, as well as engagement programs like podcasting, product blogging, social marketing, etc. As a brand/marketing strategist, I help client leverage social trends and market realities to better connect with their customers...short version: TO GROW REVENUE.

Generating buzz and awareness. Differentiating clients in a crowded marketplace. Strengthening market perception. To accomplish these, I create market strategies, brand identities, name products, write marketing language, and build all the typical marketing efforts like advertising, websites, brochures, email campaigns, online media buys, radio spots, investor materials, presentations, and trade show presences.

I seek clients who are open-minded, fearless, collaborative and want to make a difference in their market.

BA in Communication Arts, summa cum laude, Xavier University.

HELPED INTRODUCE the BMW MINI, Ultra Cascade, FemStat 3, Lincoln LS, Mercury Mountaineer, Mercury Sable, Level 3 Communications and others.

DESIGNED AND BUILT WEBSITES for the Mayo Clinic, the US Postal Service, Brita, Clorox, De Beers, Mattel, RCA.

CREATED BRAND IDENTITIES for a number of West Coast firms.

NAMED numerous products.

CREATED marketing communication materials, podcasts, direct mail campaigns, ad campaigns, sales materials, websites, presentations, corporate blogs, tradeshow booths, packaging designs and environmental technologies for numerous Fortune 500 firms that won numerous awards.

WRITTEN ad copy, successful business plans, web copy, proposals, press releases and human stories.

SHOT AND EDITED award-winning corporate video. COMPOSED music for those videos. DONE VOICEOVERS for Mercury, Lenscrafters and others. PRODUCED radio spots.

PROGRAMMED complex Web functionalities using CSS, XHTML, CGI/PERL, and JavaScript.

LARGER CLIENTS: American Malls, BMW, Bowflex, Brita, Clorox, De Beers, Ford, GE, France Telecom, Johnson & Jonnson, Kenwood, Kraft Foods, Lincoln, Mattel, Mayo Clinic, MCI, Mercury, Nautilus, P&G, RCA, US Postal Service, Vulcan, WatchGuard

I've also spoken at many a conference, and do keynotes on request.