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Erica Mills

Member since: Sep 17, 2008
Last activity: Oct 07, 2009

  • Hi Bill,

    I'm happy to share my recipe for chocolate chip cookies (just made them last night) and glad you liked the article!

    Cheers, Erica

    Posted Jul 05, 2009 The Best Marketing Investment You Can Make by Erica Mills

  • What wonderful, straight-forward advice on this often intimidating topic. Thank you! This is the third thing I've read today that mentioned the importance of a good title. Clearly it's time to sharpen the pencil and get good at creating catchy titles!

    Thanks again, Erica

    Posted Jun 30, 2009 The Art of B2B Content Marketing by Doug Kessler

  • Hi Phyllis,

    Thanks for breaking down this often times extremely effective marketing technique in a way that lets us know exactly what to do! Great ideas on re-purposing, too.

    Cheers, Erica

    Posted Jun 29, 2009 Article Marketing Offers Free Cyberspace Exposure for Your Brand, Book or Business by Phyllis Zimbler Miller

  • Hi Laila and Katie,

    I'll likely do this workshop (or a similar one) later this summer and would love to have you both attend!

    Thanks for your interest!

    Cheers, Erica

    Posted Jun 15, 2009 Successful Marketing in Three Simple Steps hosted by Erica Mills

  • Welcome to all new additions! I can't wait to meet everyone.

    If you're inclined to share, please come with one example of a marketing success and/or one failure. Then we'll have a bounty of real-life examples to work through. You can also email then to me in advance if you prefer.

    Cheers, Erica

    Posted Jun 10, 2009 Successful Marketing in Three Simple Steps hosted by Erica Mills

  • Hi Leigh and Rebecca,

    I'm so glad both of you will be joining fo the workshop. Can't wait to see you there!

    Cheers, Erica

    Posted Jun 08, 2009 Successful Marketing in Three Simple Steps hosted by Erica Mills

  • Hi Jabez,

    Yeah! I saw this in time to get in this time. Can't wait.

    Cheers, Erica

    Posted Jun 08, 2009 Develop Your Speaking Business and Learn How to Market Your Brand hosted by Jabez LeBret

  • Hi Jason,

    Thank you for making good marketing strategy seem so doable. I use a three step approach to creating a marketing plan because it's simple...and I can remember all the steps when there's only three!

    I especially like #6 on your list. : )

    Cheers, Erica

    Posted Jun 08, 2009 10 rules to a better marketing strategy by Jason Ball

  • Susan,

    I love that the first point you make is to identify the "what": what is the video going to do for the organization? Although many videos effectively yank at your heartstrings, it's so important to know what all that yanking is supposed to lead to!!

    Did you see the YWCA's video at this year's luncheon? Wow is all I can say.

    Thank you for this great article, Erica

    Posted Jun 03, 2009 Producing Effective Nonprofit Videos by Susan Burnash

  • Connie,

    I'm absolutely awful at remembering names and faces! Thank you for this simple technic. Can't wait to try it out!

    Cheers, Erica

    Posted May 15, 2009 Simple Trick for Becoming a Master of Names and Faces Instantly! by Connie Brannan

  • Thanks for the great comments. Since basics are not exactly exciting, I'm glad the messenger makes them more interesting to read about!

    Posted May 06, 2009 Market Like a Preschooler: Get Gold Star Results by Erica Mills

  • Suzi,

    I love that you started with target market. Dozens of times each week, clients ask if they should do an e-blast, build a website, hold an event, twitter, create a brochure, etc. My response is the same every time: "It depends on who you're trying to reach and what you want them to do."

    Thanks for the great article!

    Cheers, Erica

    Posted Apr 23, 2009 Are You Making These Seven Marketing Mistakes? by Suzi Elton

  • Wonderful encouragement on what proves to be a very tough thing for many small business owners...even those of us who do marketing for a living! I teach a communications class at the University of Washington and one of my mantras is that marketing should be about your essense, not your everything. If we all followed your advice, that would be so much easier.

    Thanks for the practical suggestions!

    Posted Mar 26, 2009 Shedding the Should's and Have-to's of Marketing by Robin Jones

  • Jeff -- Thanks for your articles. Logos are indeed overwhelming and it's easy to procrastinate on getting one done even though it's clear that small businesses benefit from strong branding. Having a guide makes it all seem much less daunting!

    Posted Mar 20, 2009 5 Rs in Logo Part 2 (7 more Rs) by Jeff Barlow