Erin Anderson
Social Media & Community Gal

Working at the American Cancer Society for nearly six years lead me to my passion in technology and especially social media. Through my changing roles I realized how much easier it was for volunteers to engage with the organization, connect with one another and control their own fund-raising. When I started designing and building RelayForLife.org I discovered the power of user generated content mixed with the burgeoning open source CMS, Drupal.

To me social media should be an extension of your every day life and not something you have to think about. Social networking is something we do every day and the online and mobile delivery should enhance, not hinder the user's experience.

Raised in a family of engineers has offered me the nerd-perspective, which I find to be a valuable skill I rely on daily. I thrive in an environment of creativity, varying perspectives and the combination of high-touch and technology.

Social networking strategy and implementation, online community building, blogging strategy, brand sentiment research, user experience, non-profit fund-raising, micro-philanthropy, web marketing, newsletter/ email campaigns, segmentation, web analytics, public speaking, open-source software evangelism, Drupal project management and implementation.

Work closely with anyone who wants to use social media to build their business. I love watching people find effective ways to broaden their companies reach using social networking, blogging and community building.

I would like to work with anyone who is trying to find new ways to market their company through social networking, web marketing and blogging. It would also be helpful to connect up with other people who are web designers, UI/UX designers, IA designers and of course open-source programmers. I'm a highly collaborative person and would love to work on projects with other freelancers and also give referrals.

University of Puget Sound (1995)- BA English

Anderson Social Media - Owner Available for contract or full-time position(s) to lead the development and implementation of social media stragegies within companies or non-profits. I can work closely with your development, marketing or business teams to determine the best way to use social media to expand your brand.

With my experience I can take on many aspects; from online community engagement, viral marketing, social networking, user experience research, wire-framing, Web project management and Drupal consulting. I believe in leveraging available open-source software or existing web-based applications to rapidly prototype and keep costs down.FlexPaths.com - Currently managing the implementation and strategy to build a vibrant online community focusing on the discovery of how to find a fulfilling career, while working flexibly.

FlexPaths - Community Manager Currently managing the implementation and strategy to build a vibrant online community focusing on the discovery of how to find a fulfilling career, while working flexibly.

Avvo.com - Community Manager November 2007 - February 2008 Build relationships between Avvo and the legal community through various social media platforms- including Facebook and Avvo Answers.

American Cancer Society, National - eCommunity Mobilzation Manager February 2006 - November 2007 Developed strategy and implementation for online communities for the National Home Office of American Cancer Society. Managed all aspects of the launch of www.relayforlife.org. Represented the society at several conferences as a panelist on social media, online fund-raising, virtual worlds and open source software topics. Presentations were made at the following conferences: 2006 National Relay For Life Summit, SXSW Interactive 2007, 2007 NTEN's Nonprofit Technology Conference and Consumer Health World: Healthcare Blogging & Social Media Summit 2007.

American Cancer Society - Web Marketing Manager April 2005 - February 2006 Supported 12-state Great West Division with Web product development, marketing and management, including the design enhancements and updates to www.cancer.org and Web portal/Intranet. Collaborated in the development of division-wide online workgroup, which prepared a data migration business plan for all Web tools used by the Society. Developed and implemented marketing campaign and training for 28 Relay For Life online fund raising events.