wow, GREAT comments from everyone. and thank you for the fantastic tips and offers of help.
thankfully, the ball is rolling on improving the site, both SEO and design-wise.
it will get worse before it gets better, however, it will be much better when it's all said and done.
brandi- the firm i'm going to work with has been in a similar situation as you described, working with a client that was more interested in getting the site up, than getting one that was of any value to them. frustrating, i'm sure.
evo-yes...things took a turn for the worse and it was a slippery slope. totally sux. thankfully, phx has some fantastic people here that can help me get out of this mess.
jerry-thanks for taking the time to look at my site. i really appreciate it, as well as the links.
cathy-cute pooch. interesting perspective and valid point.
shea-thanks for offering up your help/advice. i feel very confident that i have surrounded myself with qualified/great people to avoid repeating any of these in the future.