Diana you of all people know that the old way of doing things is dying. Now the buzz is "Inbound Marketing"
In outbound marketing, the “traditional” way, companies use poorly targeted techniques to bring in customers. They use radio and T.V. advertising, spam, cold-calling, print advertising, junk mail and more. In other words, they use every method that most people get irritated about.
These techniques are long out-dated, less effective and more expensive, thanks to technology. TiVo, spam filters, caller ID that blocks cold calls and tools like RSS render print and visual advertising almost useless. While these methods of advertising still work to some extent, it’s much more expensive.
The Three Components of a Successful Inbound Marketing Campaign
Content: Every Inbound Marketer knows that content is king. Information and persuasive writing, helpful tips and tools help attract potential customers to the company’s website or business.
Search Engine Optimization: Potential customers find this informative content much easier through SEO. Building your site, and building up inbound links to your site, through optimization and website design “best practices” maximizes your search engine rankings. SEO brings your product, website or company into the public’s eye, so they can begin the buying process.
Social Media: When the content is truly helpful, informative and interesting, people tend to discuss it with their friends, family, co-workers etc. Distributed across several networks, it gains credibility and authenticity, making it more likely to draw people to your website.
As usual I love your writing and you are my favorite Marketing Goddess. Excellent copy as usual.