Giannina Silverman
Branding Expert for Consumer Products and Services

Rocket Ranch Design + Advertising

Websites:

• http://www.rocketranchdesign.com
• http://fashionbrandingtips.wordpress.com
• http://www.twitter.com/giasilverman

In this day and age of intense market saturation, your image is everything. The typical consumer makes a decision to buy your product or service within the first few seconds of encountering it, based on brand image and message alone. How do you cope?

Let me help. I can create a breakthrough brand image for your company, product, or service. Having an amazing brand image differentiates you from your competitors, provides instant credibility, and helps you land your dream customer and reach your sales goals.

Brand image extends to all aspects of your business strategy and marketing materials. I help people with positioning, brand strategy, naming, taglines, logo design, product packaging, sales materials, website, stationery, book covers, trade show materials and booths, and more. I also create breakthrough advertising creative that gets you noticed.

I specialize in the following industries: fashion and related industries, healthcare and health/beauty products, food and beverageentertainment/toys/games, and technology.

For more info on my services or to see my portfolio, please go to www.rocketranchdesign.com

After initial market research and strategic consulting, I can distill your strategic goals into relevant, attention-getting visual design and targeted messaging that speaks to your audience in a powerful manner. Amazing design can drive people to reach for your product. My job is to make it happen.

What else? My service and professionalism are legendary and I am super fun to work with. I'm an obsessively organized project manager and I have successly orchestrated large branding initiatives, ad campaign production, and websites. My motto: No worries, no stress.

Readers for my fashion branding & marketing advice blog. See it at: http://fashionbrandingtips.wordpress.com

Also, readers for a fashion biz webzine I write for monthly: http://www.nolcha.com

BFA from Massachusetts College of Art

I am a 14+ year veteran of the branding, graphic design and advertising world. Past and current clients include:

• Solace Essentials: natural essential oil based bodycare • Bodyceuticals organic bodycare • Truly Organic Apparel/Tenfold Organic Textiles LLC • Doc Martens shoes • Fashionlinks/Jade Jeans • Michelle Roy jewelry • Children's Hospital of Boston • Boston Ballet • Cyberlore Studios Inc • CAIA Association • UMassFive College Credit Union • Watchfire Software • Meetingmaker software • Harvard Credit Union • Newscanner Inc • MicroOptical Inc • And many more

Prior to launching my own business, I was an art director for a Boston area branding agency called Trinity Communications, wher I workjed with several high-profile, national clients. Also consulted for ad agencies specializing in TV Entertainment and High-tech.

In the Fashion business, I even had a stint as an art director for an East Coast leather firm, and had a small accessories design and consulting business, where I created prototypes of jewelry designs for an East Coast jewelry manufacturer. Prior to all of this, I spent 5 years working in retail. Whew!

My mentors in branding have worked at the greatest branding firms and advertising agencies in the world, including Brand Equity International, Mullen Advertising, Ogilvy, and Hill/Holliday.

I also taught an Advertising class to aspiring young art directors at the Massachusetts College of Art.