Greg's Biz Talk posts

Is the Boomer Generation become the Frugal Generation?

I keep reading articles that say that the Boomers have learn to become frugal and that this change may be permanent. I want to know what people think and how you believe this will effect your business and the economy?

Email on Acid - Email Testing Tool

Business Trends had an article on this new web testing software for your email campaigns. Let's you test a sample of your email advertisements in various email programs to see how they look. A great tool! I haven't got a chance to try it, but, Btrends thought it was good.

http://smallbiztrends.com/2009/09/email-testing-with-email-on-acid-review.html

12 Business tools for Firefox

Great article and set of business tools for those of you using Firefox instead of that other browser. Duct Tape Marketing has put this set of browser tools together and its pretty good. Thought I would share.

http://www.ducttapemarketing.com/blog/2009/06/12/the-firefox-small-business-add-on-collection/

Don't let your ads grow-up to be camels

This was another great column by the Engage:Boomers blog. Great research on how boomers perceive ads based on what aging does to the brain. Check it out here:

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108826

PS - The camels is in reference to an old business joke. Whats a camel? It's a horse designed by committee.

Great Story - Maybe Peter Pan Should Move To Madison Avenue

This article appeared on the MeadiaPost Publications website. Seems people keep forgetting that the Boomers are where the money is at yet marketers are still fixated on youth... where the money is no longer at. Great stats and a good reminder for all businesses.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108411