People know when they need to paint! So what I get from this essay is , I should market our Paint company as an experiance that shall be pleasant,dispite the disruption & intrusion that the prosses has ben at other times before. I'll tell them we work around their scheduals, respect their property & keep in communication. Service,is not just an end result. But a relationship established with with an understanding of both, proceedure & outcome. G.A. Kurtz CertaPro (Painters of Loudoun,VA)