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BookmarkPaul,
Thank you for hosting the event. You did a great job to deliver the content, provide oppotunities for us to practice what we learned and allow time for us to connect in personal level.
My biggest learning was "how to close sales".
Last activity: 8 hours ago
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Posted 2 days ago Close More Sales during Bad Economy - Free Hands on Workshop hosted by Paul Anderson
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Posted 4 days ago Introducing Twitter hosted by Wayne Bishop
I am very interested in attending and plan to clear my schedule. Will keep you updated. Thanks.
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Posted 4 days ago Biznik discussion categories by Leif Hansen
I like to have a general forum like this instead of fetching through others. Thanks for asking.
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Posted 4 days ago Personal & Professional Growth Tips [I] by Brandi Pierce
Thanks for the tips. I hear loudly about hiring help on legal related.
For the finance part, I like the idea to pay back all of the credit card debts before putting money into IRA.
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Posted 5 days ago Bankruptcy - an elephant in our living room by Leila Anasazi
I have close friends who went through bankruptcy. Some recovered and some are recovering. It’s difficult at the time and the experience made them all stronger.
Life is full of bets. Even people working in the office can fail on the bets they make on the investments and cause financial hardship. My neighborhood drug store was recently sold. The new owners are a group of investors with all professionals. They can lose their shirts if the drug store can’t balance the rent and the traffic. They chose to bet.
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Posted 5 days ago What Leif will be doing as Biznik Community Catalyst by Leif Hansen
Congrats Leif! Sounds like exciting work and indication of new energy and direction of biznik.
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Posted 1 week ago What are your good moments? by Hsuan-Hua Chang, PCC, MS
When a baby smiles at me.
When my teen cleans her room.
When a breakthrough occurs in my coaching.
When I see connections between things.
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Posted 2 weeks ago What's your Brand Promise? by Hsuan-Hua Chang, PCC, MS
Ondine,
I think the value of this process is to examine carefully on your target market, your client's need you are addressing and your special offer that differentiates you from others. When you are clear about all of these, you will get the brand promise naturally. The goal is not coming up the brand statement quickly. :)
With that said, I invite you to give more thoughts on the principles.
Another thing to mention is that a coach usually teaches you to fish instead of giving the fish to you. :)
Your last statement makes me want to learn Nia from you!
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Posted 2 weeks ago What amazing books have you read? by Giannina Silverman
Judy,
I will get a copy of the "The Artist's Way" and share my thoughts with you after reading it.
I also enjoy "Made to Stick". It showed in my life while I started to pay attention to marketing. Perfect timing! My next workshop Sell Yourself First is based on the book. We will give a copy of the book away in the workshop.
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Posted 2 weeks ago NLP for Business Success - Pump Up Your Sales! hosted by Connie Brannan
NLP has been appearing in my world recently. Thank you for hosting this event.
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Posted 2 weeks ago Basic Coaching Skills for Coaching Related Professionals hosted by Hsuan-Hua Chang, PCC, MS
Judith,
Thank you for signing up. Glad to meet you ... finally.
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Posted 2 weeks ago What's your Brand Promise? by Hsuan-Hua Chang, PCC, MS
Karen,
Between your special offer and your client's unmet need, could you come up with a brand promise based on Steve MacDonald's principles?
One example -
The Ritz Carlton promises to employ ladies and gentlemen serving ladies and gentlemen.
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Posted 2 weeks ago What's your Brand Promise? by Hsuan-Hua Chang, PCC, MS
Rachel,
You make me want to try Nia. :)
Karen,
What's your special offer for your client's need?
Ondine,
Work on one thing at a time. :) How does Rachel's input sound?
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Posted 3 weeks ago What's your Brand Promise? by Hsuan-Hua Chang, PCC, MS
Ondine,
What's the client's unmet need you are addressing?
I used Steve MacDonald 5 principles to craft mine.
· Use a customer benefit orientation (don’t talk about you)
· Understand and acknowledge your prospect’s unmet need that you address
· Consider both rational and emotional connections to your brand.
· Relevantly differentiate yourself from the pack
· Create a singular statement that is easy to remember and re-articulate
Here is Steve MacDonald article Stop Wasting Your Marketing Dollars (Part 1 of 2).
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Posted 3 weeks ago Life Balance by Lori Humble
Lori,
I am with you. My dad is in cancer remission and was just out of hospital after 4-day staying. I had to force him to ER when he insisted he was ok. That's work.
My 19-yr old just broke his knee and will need a surgery soon. That's more work.
Luckily, I have a full time job that is flexible. I can do conference calls anywhere and get my work done.
My advise for life balance is to take good care of yourself. We can only pour when we are full. Eat right, sleep well, exercise and have a support system (friends, coaches, family..etc). Take care!
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Posted 3 weeks ago What's your Brand Promise? by Hsuan-Hua Chang, PCC, MS
Nancy
This one offers emotion and rational connection for me. Thank you for the nutshell description. You jumped the ship (moving from biztalk What's Your Speical Offer to this one) and really confused me. :)
Karen
I am curious - what's your client's unmet need?
Rachel
This one is rich and clear. Maybe it's a little long and I know you will continue to revise it. Thank you for the completion!
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Posted 3 weeks ago Markenting Madness! hosted by Caroline Strittmatter
This is a wonderful idea! I am very into maraketing nowdays and wish I can come. I will be out of town that day. Wish you have a great event! Maybe the creator of the most appliable ideas can get a reward!
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Posted 3 weeks ago What is you special offer? by Hsuan-Hua Chang, PCC, MS
The program sounds great. I was thinking it would be great if a relator teaming up with a financial adviser to support their clients. And you got that in place already. Awesome! I learn something new everyday.
My focus was not about bad apple. My focus was gearing you back to my question - What's your special offer to differentiate you from other relators? I understand it now. Thank you for explaining it to me.
Would you like to try to express your special offer in one statement? Remember marketing is about to give your potential clients a quick choice from all of the other offers out there.
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Posted 3 weeks ago What is you special offer? by Hsuan-Hua Chang, PCC, MS
Howard
Your new video is professional and interesting to watch. The message I got is - you offer different perspective through your experience. I didn't hear "Wisdom with the pain of mistakes".
Caroline
I heard your special offer is helping people to get enough downpay in Snohomish and King County. What supports you to do that well are your caring towards your clients and passion to serve them.
I am curious.... People get help with downpay from realtors or mortgage brokers from time to time and it might not be their best interest to stretch too thin finantially. That's one of the reasons that we have many foreclosures right now.
How do you express your special offer to separate you from those professionals who had their own interest in mind and didn’t education their clients on the risks?
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Posted 3 weeks ago Less than $75/hour by Joe Hage
Joe,
I offer the EQ assessment that you mentioned. I am a very expereinced EQ consultant and highly recommend the assessment. I am happy to do the assessment for whomever might be interested.
At the same time, I want to reassert that marketing is only part of the game just as EQ is only part of the game.
There is so much to be considered in the current economy. To name a number ($75) and promote marketing might provoke thoughts as you hoped. I think it would be more educational to talk about pricing for various professional services from a marketing point of view.
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Posted 3 weeks ago Who should be the keynote speaker for Bizjam 09? by Rick Sader
Larry Page or Sergey Brin (google's founders)
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Posted 3 weeks ago Growing Your Business by Learning in Action by Hsuan-Hua Chang, PCC, MS
Miriam,
I can relate to your situation. I do the same for my parents on reading and writing.
The amazing thing was my mom passed the US citizenship test last year at the age of 79!
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Posted 3 weeks ago What is you special offer? by Hsuan-Hua Chang, PCC, MS
Nacy,
I heard that your special offer for sign-language classes is your experience, hands-on and fun. And your special offer for the teaching aid is the design. Did I miss anything?
Tom,
I got your brand. What's your special offer?
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Posted 3 weeks ago Less than $75/hour by Joe Hage
Marketing will raise visibility and get you to audition opportunites.
And if your skills can't satisfy your clients or your EI (emotional intelligence) affects your performance, your won't get the deal, have returning customers or referrals.
So, I think marketing is only part of game. It's important to spend your time/energy/money to sharpen your skills, do personal growth work and do marketing to win your clients and the rate you deserve!
Note - "self esteem" is part of the EI work and it takes time and intentional work to improve it.
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Posted 3 weeks ago Growing Your Business by Learning in Action by Hsuan-Hua Chang, PCC, MS
Nina,
Thank you for sharing the empowering story. To take a step further, one can be very critical towards others when they are critical towards themselves. When they change their frame of reference, they can be a more fun person to be with. :)
HsuanHua
