Hsuan-Hua's comments

Dawn, I wonder if this helps - how about think of a reason why people want to try and see. What's their unmet need? When I fixed my hair this morning, I was thinking - "I wish I don't lose so much hair every day".

Amy. Thank you for playing "selling yourself"! "I take care of your spaces so your spaces take care of you." - how does this brand differtiate you with other interior decorator?

Is "styling" your customer's unmet needs?
If I hire an interior decorator, I am after "color coordination" and "beauty" is the need. Am I in your target market?

Dawn,

Thank you for playing!

I don't understand what it means "bring balance to my scalp and hair". What needs to be balanced? between my hair and scalp? or both my hair and scalp need to be balanced individually? What happens when balanced? How come they are not balanced and need the help from your product? These were the questions coming up when I read your brand promise.

Have you heard about "curse of knowledge"? (from the book "Made to Stick")

When we are knowledgable about something, we tend to get too technical to keep the simplicity and emotion.

Terra,

Glad you shared your thought. We had different thoughts. Sharing is the part I enjoy the most on biznik.

My question to Rachel was purely from curiosity. I didn't get it as clearly as you. :)

Rachel,

My first thought was -

1. who wants to find what body and soul are trying to tell? (target market?)
2. Is "safe journey" an unmet need?

HsuanHua

Thank you for playing with me. Ladies!

Terra Keep up with the revising game!

Marlene I am curious - is "transform your home one room at a time" your client's unmet need?

Carol I can remember yours!

My new favoriate quote "I often see life is a game. It all depends how you choose to play it. "~ Randy Pausch

These are the 5 principles for crafting brand promise.

· Use a customer benefit orientation (don’t talk about you)

· Understand and acknowledge your prospect’s unmet need that you address

· Consider both rational and emotional connections to your brand.

· Relevantly differentiate yourself from the pack

· Create a singular statement that is easy to remember and re-articulate

I got my first version while reading Steve's article and following the steps - 15 minutes.

This is my 4th version. I have been thinking of it from time to time and changing it accordingly.

I like the brand promise concept. It's simple and it guides the direction for my biz.

What's your brand promise?

Want to practice to sell yourself in a fun way? Come to my event Sell Yourself First this Sat.

Few examples

• The Mazda Miata promises to bring the joy of driving within reach

• The Ritz Carlton promises to employ ladies and gentlemen serving ladies and gentlemen

• StudioHDV promises to take the cost and complexity out of marketing

Anyone wants to have fun to sell yourself? What's your brand promise?

CoachSeattle promises to bring clarity and fun into business growth.

Feedback?

Dan, Joe

Thanks for the heads up.

Judy

I know because I did a math calculation. With 6 votes, I had 51 points. With 7 votes, I got 52.5. The 7th vote came in at the same time with two of my articles.

I noticed this before, had some doubt but I was not sure. So I started to pay extra attention. I don't mind the rating from one person. I really want to know the reason for the rating.

Thanks for asking.

Rick - Great job! Keep track and have fun!

Laila - Congrats on the blog design! Send us your blog site when you are ready. When will that be?

Judy - I believe in learning in action, too. :)

Joe - I am sure your hobby(blog) is serving a lot folks and making a difference to the world.

Would anyone else like to join the conversation? Love to hear from you!