I have to give you a 10. Excellent article. Im going to follow your advice, this should help "Bernard" to call me for referrals more often ;-)

Thank you Mark!

Thanks Nic for sharing empowering ideas!

Hey Chris,

I got your back on this one. Let's not forget that you've only covered 1 of many marketing mistakes small businesses make. More than ever, small biz ops need to squeeze every penny spent on advertising. Barking up the wrong tree is just a plain waste of time and money. Identifying your market is paramount to a well targeted audience. Otherwise your "call to action" is mute and irrelevant.

Thanks again.

Ian

PS> I hope your advertising here works ;-)

Hi Kare, (pretty name)

Principle # 7 is my favorite!

I always believe in give, give, & give some more. Giving away your competitions "USP" for free is the ultimate competition killer.

Hi Lori,

Fantastic idea in using LinkedIn... Great posts also from Dan & Corbin.

I needed this article ;-) Thanks - Ian

Yo Chris, thanks for sharing a piece of your copywriting talent!!

Creating a headline is by far the most difficult aspect of creating ad/copy. The If/Then/Why concept is brilliant when you simply have to "get it going." Many fall victimto analysis paralysis - ( myself included) and stuff never gets done.

My question is: How much hype(ing)do you use - or should I say - Should we border more on the hype or reality aspect of our product/service when were trying break thru the clutter of ads out there?

SuperBowl ads for the most part used 2 key ingredients in my observation. They entertained and hyped the heck out of their products. Sure made me want to drink more bud lite beers. LOL

Give me your thoughts.

PS> we met at BigSeminar8 in Atlanta -