Judy, this is a message I am constantly hammering on, in my writings and in my workshops and with my clients.
One thing to add: we all need to be patient. Just because we finally choose a niche doesn't mean it automatically finds us. It's taken me almost 22 long years to settle into my specialty: teaching creative solopreneurs how to build their business.
During those years, I've helped all different types of people, but it actually wasn't until the past 5 years that I claimed "creatives" as my market and committed my resources to it. And that does mean saying no to other opportunities, some of have potential. But I can't do everything. So I have to choose.
Thanks again for the article. I'll link to it from the MarketingMixBlog.com
