Ivan Sydorenko
Online marketing

Websites:

• http://www.ivansydorenko.com

I build communication strategies that fit social media tools and reach marketing goals.

Online and traditional marketing.

UW MCDM (Master of Communication in Digital Media) grad student '08

• Used different social media to reach marketing goals. Built a successful corporate Twitter presence, ran branding campaigns on Facebook and YouTube, coached my boss on how to use Biznik.
• Worked on a website content writing. Created several sets of landing pages for different online advertising campaigns; wrote search engine friendly copy.
• Managed multiple online advertising campaigns (using several platforms including Google Adwords, Microsoft adCenter and LocalAdlink)
• Tracked multiple website performance using different analytics tools (I prefer Google Analytics)
• Blogged for Mr. Electric
• Developed a referral partnership program targeting local retailers and complimentary service providers. Execution included cold/warm calling, meetings with potential partners, presentations
• Planned and executed several different marketing campaigns including Energy Saving and Holiday Lighting ones
• Participated in trade shows (Seattle Home Show and HD events)
• Executed direct mail and email marketing campaigns
• Served as a point of contact with local media maintaining both paid and unpaid relations - traditional advertising and publicity (had press releases published in Eastside Business and several smaller online outlets)
• Maintained relationships with an advertising agency, our web-design vendor, print houses.
• Developed marketing plans focusing on social media strategy
• Trained employees to use applicable social media tools