comments

Thanks, Jennifer. I'm glad you liked it. I hope you can use these techniques in your next promotion.

That sounds great, Robert. Keep me posted on how it goes. And let me know if you need any help.

Oh, and the other five tips are up now too.

You're very welcome, Anne. I'm glad I could provide some resources for you. Don't forget to read part II!

Thanks, Johnny. That's exactly it. Other copywriters I've learned from include Bob Bly, Clayton Makepeace, Michel Fortin, and David Ogilvy.

You're very welcome, Libby. We all need those reminders sometimes.

Hi Sean,

That's a great question. AdWords can be pretty complicated. Did you test different versions of your ads? As for determining the best keywords, there are a few keyword tools you can use.

www.lexfn.com is a great site for finding synonyms for your keywords, which will help you find negative keywords. Negative keywords are words you deploy when you don't want someone who types in a particular word to see your ad. For example, if you're selling baseball bats, you don't want your ad to appear for searches on the flying mammal kind of bat.

Google has a nice keyword tool that shows you the average searches for each word and other info here: https://adwords.google.com/select/KeywordToolExternal

This tool shows you the top 100 searches for your keyword and the number of searches each term received: http://loweryourbidprice.com/freekeywords/

Other paid keyword tools include:

www.keyworddiscovery.com www.wordtracker.com www.keycompete.com

There's even a free keyword tool you already have: your server log. It keeps track of the words people are already using to find your site.

Another tip is to use common misspellings of your keywords, transposed letters, even variations like 'email', 'e-mail', and 'e mail'. You'll get a relatively large number of clicks at a lower price because hardly anyone else thinks to bid on these.

Good luck!