Jeff Fisher
Engineer of Creative Identity • Author of "Identity Crisis!"

Jeff Fisher LogoMotives

• http://www.jfisherlogomotives.com/

TOOT! TOOT! | Latest News: • Designer/Author Jeff Fisher featured on The Reflex Blue Show • Toots Caboose emerges from Amtrak Cascades Character Clown Corps school • Blogging efforts of designer/author Jeff Fisher featured in TCG eZine article • Jeff Fisher selected as one of Graphic Design USA's "People to Watch in 2009" • Author Jeff Fisher cited as "marketing makeover" expert in Entrepreneur Magazine

Jeff Fisher, author of the book "Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands," is the Engineer of Creative Identity for Jeff Fisher LogoMotives. His...[more]

TOOT! TOOT! | Latest News: • Designer/Author Jeff Fisher featured on The Reflex Blue Show • Toots Caboose emerges from Amtrak Cascades Character Clown Corps school • Blogging efforts of designer/author Jeff Fisher featured in TCG eZine article • Jeff Fisher selected as one of Graphic Design USA's "People to Watch in 2009" • Author Jeff Fisher cited as "marketing makeover" expert in Entrepreneur Magazine

Jeff Fisher, author of the book "Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands," is the Engineer of Creative Identity for Jeff Fisher LogoMotives. His first book, "The Savvy Designer's Guide to Success" was released by HOW Design Books in 2004. Fisher is currently working on a new volume, about typography in identity design, with a scheduled release of late 2009 or early 2010.

Fisher, a professional graphic designer for over 30 years, has received over 600 regional, national and international design awards for his logo and corporate identity efforts. His work is featured in over 100 books and publications about logos, the business of graphic design, and small business marketing.

Fisher serves on the UCDA Designer Magazine Editorial Advisory Board and the HOW Design Conference Advisory Council; and is a past member of the HOW Magazine Editorial Advisory Board. Fisher also writes for HOW Magazine, other industry publications, many webzines and other resources. In addition, he is a nationally-recognized speaker, making numerous presentations each year to design organizations, design schools, universities and business groups.

He lives in Portland, OR with his partner of 18 years, Ed Cunningham.

Jeffisms:

"It's not that I don't play well with others; it's just that I want to choose where, when and with whom I play."

"It's better to be a smart-ass than a dumb-ass."

"'Freelance' is a nasty little word. It seems to imply an individual doesn't have a 'real' job, can't get a job, isn't truly professional in their field, and is willing to work for 'free.'"

"The only thing worse than a potential client who does not value the efforts of a professional graphic designer, is a designer who doesn't appreciate the value of their own time and work." [less]

• 
  From Tamara Dever

  Given on Thu Jul 31, 2008.

  Jeff is an extremely gifted designer with an outstanding portfolio. He knows the value of a great logo -- and...[more]

  Jeff is an extremely gifted designer with an outstanding portfolio. He knows the value of a great logo -- and the harm a not-so-awesome logo can do to any business. Hire this guy and listen to his advice!   [less]
• 
  From Amy Woidtke (woid-key)

  Given on Tue May 13, 2008.

  Jeff is delightful conversationist and personality. Hours can go by easily in conversation with him!

  I'm confident in his ability...[more]

  Jeff is delightful conversationist and personality. Hours can go by easily in conversation with him!

  I'm confident in his ability to deliver what he says he will, as well as provide rockstar customer service through that shining personality!

  You don't have a publisher ASK to publish a book with you if you aren't doing awesome work so Jeff is doing something right for sure!   [less]