Jeff Fisher
Engineer of Creative Identity • Author of "Identity Crisis!"

Jeff Fisher LogoMotives

• http://www.jfisherlogomotives.com/

Jeff Fisher, author of the book "Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands," is the Engineer of Creative Identity for Jeff Fisher LogoMotives. His first book, "The Savvy Designer's Guide to Success" was released by HOW Design Books in 2004.

Fisher, a professional graphic designer for over 30 years, has received over 600 regional, national and international design awards for his logo and corporate identity efforts. His work is featured in over 100 books and publications about logos, the business of graphic design, and small business marketing.

Fisher serves on the HOW Magazine Editorial Advisory Board, the UCDA Designer Magazine Editorial Advisory Board, and the HOW Design Conference Advisory Council. Fisher also writes for HOW Magazine, other industry publications, many webzines and other resources. In addition, he is a nationally-recognized speaker, making numerous presentations each year to design organizations, design schools, universities and business groups.

He lives in Portland, OR with his partner of 18 years, Ed Cunningham.

Jeffisms:

"It's not that I don't play well with others; it's just that I want to choose where, when and with whom I play."

"It's better to be a smart-ass than a dumb-ass."

"'Freelance' is a nasty little word. It seems to imply an individual doesn't have a 'real' job, can't get a job, isn't truly professional in their field, and is willing to work for 'free.'"

"The only thing worse than a potential client who does not value the efforts of a professional graphic designer, is a designer who doesn't appreciate the value of their own time and work."

Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, engineers innovative graphic identity solutions in helping businesses and organizations to get, and stay, on the right track.

He also makes things pretty.