Jeff's Biztalk posts

You never know where your blog entries will end up...

In addition to the topics of design, branding, identity design and marketing, the posts on bLog-oMotives often include mentions related to my passion (and therapy) of gardening. A couple weeks ago I blogged about making a garden umbrella stand out of a flowerpot. Late this past week the post appeared on the site Apartment Therapy.

It's brought a lot of traffic to my blogs, and blogfolio, and even one request for a bid on a logo project. In a way my garden-related posts have become a subtle marketing tool for my design business.

Jeff Fisher | Jeff Fisher LogoMotives

HOW Design Conference, Boston - May 18-21?

With over 3000 design professionals in attendance, I would assume some biznikers may be at the annual HOW Design Conference in Boston. Please track me down and say "hi!"

I will once again be speaking at the conference. My session, "Planning, Packaging & Promoting Yourself as the Product," on Tuesday afternoon, will take a look at the challenges faced by graphic designers in marketing their own services.

I will be signing copies of "Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands" Tuesday, May 20 from 5:30 to 7:00 p.m. in the HOW Conference Book Store.

Hope to see you there! - J.

Portland biznik event on Wednesday evening

I'm really looking forward to meeting/seeing everyone at the Portland this Wednesday evening - my first official biznik activity!

Jeff Fisher | Engineer of Creative Identity | Jeff Fisher LogoMotives

Appropriate Biz Talk section for a non-biznik event?

Next week, here in Portland, there's a book signing event for my new book. I'd like to invite area biznik members to stop by and introduce themselves if they are in the neighborhood. Is there an appropriate place in Biz Talk to post events not specifically sponsored by biznik? Thanks!

Jeff Fisher is having an "Identity Crisis!"

Well...not me, personally. I'm Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, and my new book "Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands," is being released by HOW Books this week.

It was great to log in to biznik this morning and see a post about my book on the home page, in my friend Ilise Benun's column "Indie biz tips from Marketing Mix."

Have a great day! - J.