Jerry Fletcher
Marketing Consultant

Jerry is the CEO of Z-axis Marketing, Inc. founded in1990. He specializes in business development and new product introductions. He strategizes and implements traditional and Internet marketing for:

• Start-ups

• Professional practices

• Small to mid-sized businesses

His Trust-Based Marketing approach builds businesses, careers and lives of joy.

Jerry is an expert at business development who has:

• Raised over $500,000 in funding for a start up in just 17 days

• Increased the first quarter sales of a consulting firm by over $1.2 Million with a single suggestion

• Increased a power software company's sales by 400% in 18 months

• Plotted the introduction of financial and estate planning software that industry gurus called "The Future."

• Stopped counting successful new product introductions he has helped with at 207.

Successful small and mid-sized companies that are ready to "take it up a notch" and move into web 2.0 technologies linked to proven traditional techniques.

Frequently we are asked to work with new as well as established companies and professional practices that are unhappy with their current web support. The most frequent reasons cited are:

1. "There is no understanding of my business and how the web can support my overall marketing program."
2. "The vendor charges me for every little change in copy or photos and won't set things up so I can do it myself!"

When asked about his education he usually remarks, "The University of Cincinnati, Harvard and the College of hard knocks with an advanced degeee in if-it-doesn't-work-you-don't-get-paid."

Jerry is an advertising, PR and DM pro who won his spurs at J. Walter Thompson, New York, Campbell Mithun, Minneapolis and Young & Roehr, Portland where he was CEO.

He has worked with companies in the business to business, business to consumer and consumer retail arenas on products ranging from multi-million dollar machines to breakfast cereal.

He was a "rain maker" who brought over $10 million in new billings to the Portland shop. After a succesful employee buyout he opened his solo strategic marketing consultancy.

He was asked to bring his proven processes in Positioning, Naming and Branding to all sizes of companies from high-tech garage-based start-ups such as Digimarc to international Fortune 500 companies like ADC Kentrox.

Today, he's a net marketing expert as well with an in-depth understanding of what works and what doesn't to build business on the internet.

In 2007 after listening to too many clients tell him their tales of woe about internet providers that held them hostage and would not respond, he went looking for a partner to handle the technical aspects. Finding a single company to partner with took months. He selected AIS Media.

His Portland friends say his office is "at the end of the sidewalk." His spacious quarers are in Wilsonville, about 30 minutes south of Portland. The french doors overlook the garden and the deck that in the summer becomes "Conference Room 2."