Product delivery question
I have a "kit" for coaches to help them write a 48-page book that describes their uniqueness. The book will set them apart from their competitors.
The kit, right now, includes: A PDF workbook An annotated Word template, describing exactly what to put in each part of the book A 90-minute webinar to walk through the whole process 2 subsequent "open call" teleconferences for follow-up questions.
I'm considering converting the whole kit into a "fixed-term coaching" product, that gets delivered as a sequence of 12 email messages over a 6-week period, with no webinar or telecons.
Questions: Which format is more appealing? Does one format seem to have higher value than the other? The price is $397. * Any pros and cons you can think of?
The pitch is at http://www.joeltrainsauthors.com/book-48/
All help gratefully received!
Warmly, Joel

