Hail fellow Biznikerers.....or something like that. Happy New Year! Its that time of year again when I start to look around at what's going on in the world and in the various industries that I (try to) keep track of and see what's up. What also usually happens while doing said looking around is that I get the bug. The bug to be an Indie Biz Person (Hey! A new TLA: IBP). Once the bug has bit down on my desire to be my own boss doing something that I really want to do, the energy starts to flow and business ideals start to pop into my head. Problem is, how do you decide which one to do?
Several steps into that process led me here to Biznik. One day while googling “+Small +Business” I ran into a site that made reference to here (and sorry, I can't remember who's it was to give proper credit to ). I was very happy to find a entrepreneur networking site that was mostly local to the Seattle area, with lots of folks all pursing their own desires & passions in business. (There is also a scary number of women here that I have tried to contact through singles sites like Match.com and Yahoo! Personals ...who's responses back to me ranged from no response at all to “drop dead you [expletives deleted]!” -- evidently I was mistaken for a Ex boyfriend or axe murderer or something. ) I am amazed at the variety of businesses represented by members here and the enthusiasm exhibited in the pursuit of those businesses.
So, for my first post of the year, I wanted to ask the collective Indie brain here for some help in trying to decide something: How do I go about deciding what business should I start? I've done the whole slave wage thing, been the big corporate manager, been responsible for lots of dollars and people, sold millions of dollars worth of stuff, been splashed in the press, had my 15 minutes of fame and all that.....but I still lack the fulfillment and excitement in my work life that I want. I want to be an IBP.
There are lots of books and business coaches and websites and whatnot that go into skills surveys, Entrepreneur checklists, risk-tolerance level determination, tests to determining what kind of business you should start, and so on. Then there are lists with a large number of generic, everyday, low payout businesses....Pencil Sharpener, Doughnut Maker, Dog Walker, Stamp Licker, MLM salesmen....you name it, they have it. Those are great if you have the passion and drive to make those successful businesses. The problem is that I don't want something that just anyone can do. I've got a lot of business and technology skills, experiences, and constraining factors that I want to make use of in any business I undertake. Any business out of a book would tend to not cover some of my many various interests....and if its not hitting most of these interests most of the time, then I will loose desire and won't be successful.
So how do you decide what business to start? Did you all just have an epiphany moment when the heavens opened up and The Ideal was given to you? Was there an 'Ah Ha!' exercise that brought it all together for you? Did you visit the Great Indie Guru on top of Queen Ann Hill (or wherever hill that person might be located on) and they just told you what you should do? Some people I meet seem to come up with business ideals they are willing to pursue on an almost daily basis. I come up with ideas and start to look at what the market for the product/service is, sustainability of the business, opportunity to expand if desired and usually decide its not do-able. Am I being too hard on myself? Is having a realistic appreciation of potential business success detrimental to Indie business??
I guess I'm really just looking for another angle on coming up with a potential business. Maybe there is something out there that I haven't tried yet, or some helpful book that I don't already have on the subject that can steer me to my own epiphany moment.