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World Wide Presence for the Cost of a Color Print Ad
Creating a world wide presence on the internet through Search Engine Optimization costs less per month than the cost of adding color to one ad per month in a major newspaper.
Search Engine Optimization is where you get targeted customers who are looking for what you offer. Radio, TV, Print Ads cannot compare as to effectiveness or cost. Google page 1 means your doors are open in every city of the country! This is the place to be with your money. Most windows in advertising are “accidental”. They happen to be interested at the time they see or hear your ad; with Google, they are looking for someone just like you and they are presented with your company website. In fact, Radio, TV, Newspapers drive people to Google but they buy from the top companies they see on Google, regardless of the ad. They may even forget which company ad prompted them to search on Google. If the company that “turned them on” to the idea to buy isn’t on the first page in the search results, they’ll buy from one that is. With our services, within 3 to 6 months you can be seen World Wide for the cost of applying color to a print advertisement.
“If we could show you a way to outsmart, outrank, and outsell your biggest, toughest competitors, would you give me a moment to explain myself?"
The SEOeng.com report is not the be-all and end-all of the SEO industry; but it is one of the many effective tools we use; when we get into a site, we find a lot of things to optimize in addition to what the tools point us toward; SEOeng.com is not part of our company, if you have technical questions about the scoring system or its use, contact SEOeng.com directly
A low SEOeng.com score may indicate a deficiency in Google’s QSO (Quality Score Optimization) used in the Google Ad Words program; it incorporates landing page quality, ad quality and other parameters. The Hal Varian video (from Google) explains a few things about the QSO, but doesn’t explain the penalties assessed by Google on those sites having a low QSO score; they can end up paying more in PPC with low QSO and be placed lower in the Ad Queue and placed less frequently (fewer impressions for their ad); it will increase their cost per click and decrease the number of times the ad is shown; a better QSO score will help your ad get seen more at a lower cost per click.
Landing Page Quality = Easy to Navigate; Resource Full; Conversion Rate; Time on page; Time on Site
Ad Quality – the part that shows up in the search – what the searcher clicks on; does it state “free shipping” or other items of interest to the searcher?
Click Through Ratio – does the searcher move through the site or just come in and bounce out quickly? Do they click on a number of alternative items on the page or throughout the site? = higher score; a low QSO score can or may reduce your impressions and increase your costs; We offer a free PPC Demonstration with an expert in the field. - Jon Wyderka -
Learn more about the author, Jon Wyderka.
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- search engine optimization
- pay per click
- internet marketing
- search engine marketing