So its finally time to let the cat out of the bag on my second business - Business Outfitters. Its a business to business marketing company formed because I couldn't find what I wanted to get in front of my market effectively.
What I realized is there's options where potential customers go looking for you (yellow pages, web searches) and options where the message is put in front of potential customers (direct mail, cold calling, newspaper ads, etc).
Getting in front of potential customers can really drive a lot of business, but mass emailing is illegal, cold calling is becoming limited and wasn't any fun anyway, and direct mail can be expensive for the 1% return.
So I came up with a new direct mail product, first mailing is targeted for May. Its going to 5000 Bellevue/Kirkland businesses with reported revenues of .5-2.5 million. The cost for a 5x8 ad is just $750.
Drop me a line if you want to know more!