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Why Email Marketing? Five Great Reasons
"54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts." Source: DMA Interactive
Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how you define success, you can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money. So, Why Email Marketing? 1. It's Inexpensive Email marketing is an affordable way to stretch a tight marketing budget - and whose isn't these days? Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email. "Previously, we were sending these kinds of mailings through first-class postal mail," said Robin Parker, owner of Studio: Dance, Arts & More. "With several hundred members and prospects, that really adds up quickly. Email marketing is much less expensive than sending out postcards or flyers. We save about $4,000 just in materials and postage." 2. It's Effective Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site or storefront. It is a highly effective way to increase sales, and drive site or store traffic. 3. Building Loyalty "We're technically not an e-business," said Robin Parker, owner of Studio: Dance, Arts & More, "but we're using email marketing to capture the names of site visitors so that we can provide them with information, news, and schedules that make their lives easier. That helps us build and retain loyal members. We believe email marketing will increase the lifetime value of our members by encouraging more frequent visits to the studio and strengthening our relationships with our members." 4. It's Immediate Email marketing generates an immediate response. The call to action is clear: "Click here to take advantage of this offer", or "to learn more about this service". Initial campaign response generally occurs within 48 hours of the time the email campaign is sent. "Orders pour in within 24 hours after I send my newsletters," said Emitations.com CEO, Au-Co Mai. "In an economy where most companies are suffering, I can't believe that I'm actually thriving and breaking revenue goals every month." 5. It's Targeted You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer. "Because many of our customers are collectors, they are only interested in hearing about the newest collectible arrivals," said Lars Mohlin, President, House of Ascot, a mail order gift and collectible business. "While others are looking for promotions, the collectors often dislike receiving mail messages offering discounts. We target email campaigns to our subscribers' opt-in interest categories, this has resulted in a 40%-50% jump in revenue." I personally recommend Constant Contact to everyone who asks me which company I believe is the best on the market. With their incredibly low rates, 60 day free trial and 24hr online and daytime phone support you just can’t find a better company to partner with. If you would like to try Constant Contact free for 60 days click through to their website here. Kirsten Engel has been helping clients with their email marketing needs for years through her business “e-mailmarketingsolutions”. She personally uses and recommends Constant Contact as a complete email marketing solutions for small and medium sized businesses.
Learn more about the author, Kirsten Engel.
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