New Media, New Rules: How Your Business Can Adapt and Flourish in a Networked World

As businesses look for new ways to promote their products and engage with customers in a stalled economy, companies are looking more and more at how inexpensive social networking tools can extend their brands, create corporate cultures based on listening and learning, and establish themselves as leaders.

Most companies, however, haven't successfully tapped the potential of social media. Instead, they often regard Web 2.0 tools as just another way to launch marketing campaigns. They fail to grasp that new media require new thinking, and new ways of doing business.

It's our belief that social media is much more than a way for companies to interact with their customers. It's an expression of bigger changes with far reaching implications for the way business is done. Simply deploying new software won't cut it.

Join Biznik co-founders Dan McComb and Lara Eve Feltin and learn how your business can harness the benefits of Web 2.0 by creating a corporate culture based on the values of transparency and openness so that your business can ride the wave of change, rather than get buried by it.