Earlier this month we began placing banner ads on Biznik's site and it's working for us.
This will come as a surprise to paying members who remain logged-in to their Biznik accounts, because they are not visible to you.
If you're paying for Biznik Basic, Biznik Pro or Biznik ProVIP and you're seeing ads, simply login and voila! the ads will disappear.
A little background...
Since the inception of Biznik in 2005, Biznik has been ad-free. With the exception of the occasional sponsorship or partnership-focused promotion, providing an ad-free experience was deliberate. This was both an aesthetic decision and a personal one. Personally, I love participating in ad-free environments.
In February of this year we made some changes to Biznik. The most significant being the end to free membership. One of the benefits of paying the nominal fee for a Basic membership is a site free from moving banner ads.
Biznik is a solid community of users who trust each other and those building and facilitating this community. We've worked hard to earn that trust and we feel very fortunate.
As you well know, Biznik Articles are one of the leading ways to build a reputation as an expert in your field and increase SEO around the content you create. The content that makes up the Articles secion is curated, edited and promoted, the Biznik admin in lockstep with the member-authors.
(Huge. Where else does that happen?)
The community has come to rely on the articles for honest and smart business perspectives and advice -- as well as a place to ask questions and engage in discussion.
Given the degree of social sharing that happens from the Biznik articles, there are a lot of new visitors coming to Biznik, and many of them create profiles.
Advertising to free users of Biznik Lite, and non-logged in members provides us another revenue stream so we can continue to develop new tools and functionality for the community.
We have learned a lot about advertising, and have a lot more to learn.
The Biznik Team would love to hear your feedback, and your experience with advertising, either as a publisher or as a content creator.