The yogi Ram Dass was once told by his teacher, "Love everyone and tell the truth." This seemingly paradoxical statement is a profound teaching with many levels of meaning depending on what we as individuals have the capacity to hear.
Personally I was not offended by what Chris had to say or the the way that he said it. Far from feeling "spit upon", I received it as a blessing. Was it confrontational? Maybe. Direct? Most definitely. Tibetan Buddhists would call this a wrathful manifestation of love. Though certainly not for everyone, those who are ready to hear the cold hard truth can actually benefit from this approach.
As fortune would have it, I am in just such a place relative to my business and therefore Chris's words, regardless of intent, will be put into practice in a way that will benefit others. After all, how will I continue to make a difference in the lives if our students if my yoga center goes out of business as a result of my own ignorance?
That is the beauty of the fact that there are so many teachers on this earth. Whatever our need, whatever our personality, we can be sure that there is a someone out there who can deliver a message specifically tailored for our own unique set of circumstances.
Personally, I find it humorous to hear marketers telling one another how to market themselves after a particular fashion. Though I am grateful to be learning about the science of marketing, the universe often has other ideas ... It's called the law of attraction.
Talk about finding your target audience!
In the end, all we can do is help the people that come to us for help. Finding the "right people" therefore implies the importance of being true to ourselves. To do the work that is rightly meant for another is a common spiritual mistake with grave consequences for everyone concerned.
In closing, I will say only this: Be true to yourself ... and when the people you have drawn toward you, come into your sphere of influence, love them enough to tell the truth.
Shanti