Laura Bright, Ph.D.
Interactive Advertising Researcher and Entrepreneur

Websites:

• http://www.brightwoman.com

Connect with me on:

• AIM: laurafbright

Over 10 years' experience in market research, website optimization, and client services. Extensive research background in consumer behavior, interactive marketing and advertising, new media environments (Social networks, Twitter, Web 2.0, etc.), primary and secondary market research, and usability and accessibility. Dissertation focused on consumer choice and its impact on advertising perceptions in customized online environments. Published author of 5 articles, 2 book chapters, and 6 conference presentations.

• Interactive advertising research
• Data integration, analysis and presentation
• Website optimization
• Writing for academic and industry press
• Usability testing

Client work related to interactive environments and/or data mining

• Ph.D., Advertising, University of Texas at Austin, 2008
• M.A., Advertising, University of Texas at Austin, 2004
• B.S., Advertising, University of Texas at Austin, 2000