What to Do About High Admission for Industry Events and Advertising
I'm beginning 2009 by following the "2009 Grown Your Business Marketing Plan and Calendar" from Marketing Mentor (http://www.marketing-mentor.com). One of the networking suggestions they have is to attend trade shows or networking events for my target industry. Well, I'm targeting venture capital firms and am finding out that attending their events or advertising with them is cost prohibitive.
For example, if I were to become a listed "Member Recommended Service Provider" for the National Venture Capital Association it would cost $1,500, plus $850/year for a listing on the NVCA Web site. And it will cost me $595 to attend the one-day Corporate Venture Capital Summit as a service provider.
I don't have this kind of money! At least not now, when business is typically very slow for me. Are these costs common for attending industry trade shows and advertising or are the prices high because these are venture capital associations? Can anybody recommend other ways I can connect with Massachusetts-area VC firms?

