Collaborating on marketing and advertising with local and relevant businesses gives you more exposure and saves money. Below are some ways to collaborate in business and to move past reciprocal links.
1)Share Marketing Space- Split the cost of an AD by creating one that showcases both businesses.
2)Share a Sales Lead List or Business Resources Membership. If you need information that must be paid for, consider buying the information together.
3)Need Office Supplies? Share a CostCo membership. Save money on paper, tissues, electronics without paying full price on a annual membership.
4)Collaborate on a Fundraiser for a local hospital or non-profit. Find enough Business Owners willing to volunteer time, supplies, and money. The costs will be low, you will all get some much needed advertising, and the community will benefit.
5)If you have a brick and Mortar Store, set up a bulletin board with cards from other local businesses. Each business will have a board in their store for customers to use as a resource.
6)Sponsor a Community Event. Being an event sponsor comes with a heavy price tag. Host a concert or educational series in your community with other business owners. A Local networking meeting is a great place to talk this over. Book Signings, Local Musicians, Art Exhibits, Speakers, etc.
Have some more Ideas for Collaboration??