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Hiring Corporate Entertainment - Smart Ideas
Picking the right entertainment for your corporate event can make or break you - Lee Darrow, veteran corporate performer, giver you the inside scoop on how to do it right!
It's your Big Event... key accounts will be attending, critical suppliers will be there and upper management is counting on you to make the best showing possible for your event.
Pressure is mounting as you realize that there has to be some sort of entertainment - but what? How do you make your choice from the myriads of performers out there, how do you sift through the hype on the web pages, the sales pitches you get from the event planners and agents and, most of all, how do you find someone who will fit?
Relax. There are some simple things that you can do to help yourself do the job and come out looking good. Here are a few:
Look at your message - what is your company trying to say at this event? Are you introducing a new product or service? Is it an awards program? Are you announcing your IPO or even your Grand Opening? Running with the theme of the event is often a good place to start, but there are other considerations you need to consider as well....
What is your corporate and industry ecology? Is your industry very conservative in its approach to Life, The Universe and Everything? Or is it more free-form, open to innovation and fun-loving? Knowing the general tone of the industry can be a critical factor in choosing the talent for your event. One does not hire the Scores Girls exotic dancers to perform at a convention of Christian ministers, for example, so know your audience. Having Bob Saget, who is known to work very "blue" in his stand-up comedy act may play well for a convention of bar owners, but not so well for a group of medical professionals.
What has been done recently? You do not want to repeat something that was done last month by a competetor, so keep your ear to the ground about what the Other Guys have been up to. If your competetor hired a ventriloquist last month, even if the guy blew the audience out of its socks, you do not want to hire the same act, or probably even a similar act, like a mime.
Also, let's face it, budget is a big consideration these days as well. But do not buy only on price. Quality often costs more. Do your homework - get references for the performer. See if you can view video footage of their events (some performers may not have much as some corporate events do not allow their shows to be videotaped for privacy and security concerns) and check to see how long the performer has been in business. If the entertainer has been around for twenty years, the chances are often far better that they will have a good act than someone who is just starting out.
Lastly, talk to your colleagues. But beware of the referral that starts out "We had this great performer for Jimmy's birthday party last year for his ninth birthday!" That may not be the kind of act you want for a group of professional people!
Lee Darrow, C.H. is the Official Hypnotist to Sandals & Beaches Resorts (for promotional purposes). His clients include Oprah Winfrey, W. Clement Stone, the Chicago Bulls & Blackhawks, Kraft Foods, Serta Mattress and Siemans. He is also an advisor to the insurance industry for Safety Standards & practices for stage hypnotism. His web site is located at www.leedarrow.com
Learn more about the author, Lee Darrow.
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