When I make a decision to go to a networking event, I have to focus on my ROI. What do I expect to get out of it? What I find, more times than not, is that people go, collect business cards and then tuck them away.
What do you do with your business cards and do you have a tracking system to continue to develop a relationship with that connection?
My program to help businesses manage this dilemna has just launched and I'd love your feedback.