Linda Williams
Crafting conversations for sustained innovation

Cogentis, Inc.

Websites:

• http://www.cogentis.net

About Me For 20+ years, I've helped businesses fuse their brand, their people, and their customers together to create products and services that bring real value to the market.

I first honed my understanding of products and the customers that love them in the packaged goods industry, spending many years with Kraft Foods. In the years since then, I've worked with businesses across industries, including technology, consumer goods, and services.

My expertise in brand & marketing strategy, research, and group dynamics helps my clients ask the right questions, develop the understanding they need, and - most importantly - keep all of the players motivated and moving in the same direction.

My leading edge right now Knowledge creation: how teams can get out from under information overload and make more effective decisions that will grow their business. Many of us already feel we're racing non-stop on a hamster wheel of daily responsibilities. My goal is to help clients and their teams market more effectively - and with more ease, creativity, and sanity. (http://www.cogentis.net)

I'm interested in meeting people experienced in their field who would like to collaborate on new products and services.

MA - Antioch University - organizational change

MBA - Anderson School at UCLA - management strategy & marketing.

A few of my clients have been: Microsoft, Clorox, Simon Property Group (retail real estate), Envision Accounting (software), HaloSource (biotechnology), and Eagle Hardware & Garden (now Lowe's).