Lisa Johnson
Author, Speaker, Consultant, Agent of Change

Reach Group LLC- The Free Agent Formula

• http://www.reachgroupconsulting.com

Lisa Johnson loves to crack codes and go places where there are no roads.

My free agent life started in 2000 when I launched ReachWomen with a friend. ReachWomen is a consulting company focused on helping brands market in a more compelling way to women. Four year later we co-authored Don't Think Pink and I started speaking all over the world on marketing to women. I loved being a part of pioneering this exciting industry. In 2005 I went on a professional adventure by partnering with Cheri Hanson, a journalist in Vancouver, BC and we set out to discover what the connected generation craves and understand how technology is changing people and the marketplace from a molecular level. What a bonanza of learning and fun. We put most of our findings in the book Mind Your X's and Y's which Simon & Schuster (Free Press) published in 2005. During our research we learned the insider secrets from fast growing free agents and thriving new businesses. We tested these strategies on our own company with dramatic results. Cheri and I with our new partner Cassie Pruett turned these modern strategies for entrepreneurs into a business building multi-media course. Now we split our time between consulting with brands on the connected generation/connected women, podcasting and blogging on the connected generation, speaking internationally and building cutting edge information products for free agents (our name for a new breed of modern entrepreneurs.)

1. X-ray vision. I see unmet needs, patterns, opportunities, powerful ideas, and new markets.

2. Asking great questions. I think we tend to ask each other really boring questions when there are dozens of great stories just waiting to be told. I even ask myself questions as a way to pull information from my brain.

Although our primary work is with large corporations, our passion at Reach Group is helping fellow entreprenuers experience more fun, financial reward and passion in their businesses. That's why we took a little detour from our usual projects and created The Free Agent Formula: Six Breakout Strategies for the Modern Entreprener. We were sharing this information with our own network with great success and felt that we should make it more widely available. We have made a lot of mistakes over the past 10 years but an indepth study in prepartion for our second book gave us major insight into some NEW strategies that really make a small business thrive and grow . We want to help other business builders like ourselves get over the hump and into the center of their gifts and success. So if this program helps you please tell a fellow entrepreneur.

University of Oregon, BA English

Although I loved college, my greatest education has come from authoring three books. I use writing books as a way to immerse myself in a topic and drink from the fire hydrant. I love to research, interview fascinating minds and crack the code around consumer behavior, market shifts and future opportunities. The best way I have found to push myself to learn and develop new ways to think is to set deadlines and publish what I have learned.

I have 10 years experience working as a consumer expert, researcher and strategist. Before Reach Group (and ReachWomen) I worked 8 years in sporting goods where I developed a passion for marketing to women and a huge thirst for free agent freedom.