Milpitas, CA Community

Mark Silver

Member since: Jul 27, 2007
Last activity: 5 days ago

333 comments |1234567...1314
  • Hi Kristin-

    Sorry it didn't come across for you--it was meant as ironic humor. An illustration on-the-spot of why it doesn't work. I believe they did notice it, and perhaps they were chuckling along with me?

    Did you read the long paragraph? Maybe it wasn't as funny as I thought it was...

    Posted Oct 01, 2009 The Biggest Reason People Aren't Reading What You Write by Mark Silver
  • Marissa- boy have you ever hit this nail on the head. It's so true. Without a manager, swamping is inevitable, and outsourcing becomes more work than you might think.

    I learned this the hard way, several times, but thankfully we now have a manager-executive in place who is making everything work.

    Posted Sep 01, 2009 Tim Ferriss' Missing Link & Why Your Business Needs A Rosie by Marissa Bracke
  • @Marianna- somehow we slipped it by. :)

    @Marlaine- glad you liked it, Mama. :)

    @Dave- I love the 3rd part. That can be the hardest. As Michelle Shocked sang: "The secret to a long life is knowing when it's time to go."

    Posted Feb 26, 2009 The Biggest Reason People Aren't Reading What You Write by Mark Silver
  • @Bill - thanks for the validation. Glad you've found the same things to be true. The heart is universal, isn't it?

    Posted Feb 24, 2009 Quitting the "No One Responds to My Offer" Club by Mark Silver
  • @Ken- Absolutely- I had branding in mind when writing this, and I like how you brought in the design element.

    @Laura- glad you liked it! Thanks for letting me know.

    @Justin- It's true- ya gotta talk about something that is of mutual interest to both of you- if they aren't, the conversation is dead, and if you aren't, the conversation is still dead.

    What I wrote was aimed at helping people with their written sales offers, when the kind of flexibility and responsiveness you describe so well isn't available. For live situations with an actual human being, I agree with you completely.

    Posted Feb 21, 2009 Quitting the "No One Responds to My Offer" Club by Mark Silver
  • too true!

    Posted Sep 18, 2008 What is the #1 step you've taken this year to grow your business? a conversation started by Leif Hansen
  • The number one thing in the past year? Going on a hiring adventure. Despite two bad hires (lovely people, but wrong for the position) and spending a lot of time and money that kept us from getting to things, and that put us behind on our goals, we finally learned enough about hiring to make a great hire.

    And she is amazing.

    Specific business results? I can't chart those yet- although we did recently do a product launch that grossed $15K in a month, but we might have pulled that off anyway, as we have with previous launches- just with a lot less sanity.

    However, I can see what's coming in the next year. We now have the bandwidth to get to four or five major projects that we've never been able to get to, and each one of them has six-figure potential, as well as just being all-out fun and creative.

    So, despite the fact that we didn't go ahead as I'd wanted to this year, it's been an extremely worthwhile step taking this year to figure this process out, and to make the mistakes we made.

    Posted Sep 18, 2008 What is the #1 step you've taken this year to grow your business? a conversation started by Leif Hansen
  • Ahh, the careful tightrope. I agree with Bob, in that the uniqueness of the face-to-face interactions is a big part of what makes Biznik so cool.

    But, to leave out a major avenue of connection would be like... getting rid of BizTalk. It just doesn't make sense.

    I would vote to keep it in a completely separate category from the face-to-face meetings, though.

    Posted Sep 02, 2008 Would you attend a teleconference? a conversation started by Molly Gordon
  • Yes, we do offer health insurance- our company has a group plan. Good luck with your steps forward.

    Posted Aug 31, 2008 Help request a conversation started by Kaya Singer
  • Actually, Kaya, we started our new employee at $18, and are now paying them $20 an hour. But, we wanted very high level help, and we got it- someone who really is executive-level quality, who will be dealt in with profit-sharing plans and etcetera.

    If you are looking for lower-level work, I think you could find someone at $15/hour.

    But, we also lucked out- we could only afford a half-time position, but Kate is so committed to our company, that she took the half-time pay as salary, committed to working full-time, and we're making up the other half of her pay as bonuses based on monthly business revenue- and her first month it's paying off for her and for us.

    But, I'm thinking you can't create a situation like that- it fell in our laps.

    By the way, here's the job posting we used (I know you saw it, but here it is again): Part-time position description.

    We advertised in Craigslist, but ultimately our top candidates, and the person we hired, we people who responded from our own email list.

    Posted Aug 31, 2008 Help request a conversation started by Kaya Singer
  • The big advice I have is to make sure you budget more time than you expect for training/support. It takes time for a new person to come up to speed, and, initially, you may well be less productive. Maybe even for a few weeks, as you put time, attention and thought into:

    • what are they doing?
    • how do they do it?
    • what tools do they need to be efficient?
    • what's our communication structure to stay on the same page?

    I recommend reading Lencioni's book "Death by Meeting"- he has an excellent communication structure that keeps people and projects on the same page, without meetings becoming unproductive intolerable drags.

    Posted Aug 31, 2008 Help request a conversation started by Kaya Singer
  • Hey Kaya

    Good for you! Getting help made a HUGE difference to us.

    1. In the very beginning we hired a friend to work four hours a week for about $15/hour- this was a few years ago. That petered out, and we eventually went to hiring a VA, first at just 1-2 hours/week, and very quickly going up to a 20 hour/month package.

    The VA was $38/hour- and well worth it- but not to expand beyond that 20 hour/month package. Which is why we went on a hiring journey for the past year. We made two hires that didn't work out, and now we've hired someone who really, really works.

    A full-time employee! Such an amazing thing.

    As for measuring ROI, I wouldn't get too caught up in trying to measure it on an hourly basis. The way I measure it is that with the stability that comes from having solid support, we can get to projects we hadn't been able to get to.

    One of my mastermind buddies said it well: "When I hired an assistant, my business doubled. Now that I've been without an assistant for about six months or so, I'm noticing revenue starting to slide."

    There are so many intangible benefits aside from the tangibles that someone else is getting stuff done. There's just a solidity that comes in.

    I don't think I've ever had an assistant sitting around getting paid with nothing to do. There is always way, way, way more to do than time to do it.

    Posted Aug 31, 2008 Help request a conversation started by Kaya Singer
  • Hi John,

    You are absolutely correct- our accountant has us on payroll, and we're saving quite a bit on taxes that way, too. Good luck with your event!

    Posted Aug 29, 2008 To Incorporate or Not>?that is the question a conversation started by Pamela Kornish
  • Good question. I dunno. I just did.

    Posted Aug 20, 2008 The Biggest Reason People Aren't Reading What You Write by Mark Silver
  • I am really bummed- but it's just not going to work out. I actually have time in my schedule- just not from 11am-1pm... <sigh>

    Posted Aug 13, 2008 Brown Bag Biznik Part II: Lunch in Laurelhurst! hosted by Christian Messer
  • Unfortunately, I'm teaching 10am to noon on Wednesday- so it's unlikely I'll be able to be there. I'm bummed, because I'd love to hang out with you all.

    Enjoy! And if I can be there, I will.

    peace Mark

    Posted Aug 09, 2008 Brown Bag Biznik Part II: Lunch in Laurelhurst! hosted by Christian Messer
  • Rebecca- that's a great question to ask- I can see how it would really open things up.

    Jen- I know... eval forms are iffy, even when not asking real estate agents. :) We've had so-so results with them ourselves. Sometimes useful, though.

    Avonelle- That sucks! Hopefully, you'll get yourself invited next time. I love being in on those kinds of discussions.

    What company was it... I can't remember- oh, I think it was Smith and Hawken, who has a "Go For Broke" every year- where every employee is invited/expected to participate in documenting everything they think is wrong/broken/not working in the company. These generate thousands of ideas, and help the company improve tremendously.

    I take heart from Jim Collins' example as well, in Good to Great, about being willing to look at the bad stuff.

    Hsuan-Hua- well, I trust you are on your path with all of this. It is a different way, and because it's different, I've noticed over the years that it generates radically different feedback- feedback that I hadn't seen before- and has helped us improve our company tremendously.

    Even to the point where I can call it "our company" instead of "my practice." ;-)

    Posted Jul 24, 2008 How often do you ask for the bad stuff? a conversation started by Mark Silver
  • I'm very inspired by your generosity here, Joe. Thanks for adding so much to the community.

    Posted Jul 22, 2008 What's your positioning statement? a conversation started by Joe Hage
  • Hi Hsuan

    Well, last year we had a course that we heard some grumblings about from the participants. Little comments here and there. In the far past, I would've tightened up, ignored them, and hoped for the best.

    What we actually did was confront it openly. I created a pdf that asked for their feedback, and then set about having individual conversations with them. "What's broken? What's not working? What are you hating?"

    People responded. One person even sketched out a whole idea/flow for the course and for the year, and gave us more than an hour of her time to explain it and talk about it. It was great to get that feedback.

    For our on-line community, The Business Oasis, I post a thread from time-to-time called "the bad and the ugly" asking for all their niggles, problems, things they don't like.

    And then we make a list from it, make some decisions, and set about fixing them as best we can.

    Is that helpful?

    Posted Jul 22, 2008 How often do you ask for the bad stuff? a conversation started by Mark Silver
  • Ahh, see, that's the rub. I can't give that kind of "that's not working" feedback to someone else very effectively unless they:

    a) have actively asked me for it or b) we have a long relationship of trust built up between us, and I ask permission. (or c- they are already enlightened spiritually, and can take everything in the right spirit. ;-))

    For instance, I'd love it if someone from Qwest, for instance, were to honestly ask me to give feedback to them about what doesn't work, or what hasn't felt good about their service- if they were inquiring in a spirit of truly wanting to hear me, and to know what's wrong so they can improve their business and their service.

    My suggestion is, as business owners, that we give that gift to our clients- of truly asking for what's broken, what doesn't work, what they didn't like- and make it as safe and possible for them to speak up past the normal reticence people have to give honest feedback.

    If you do that, your customers will, literally, give you huge pointers on how to run a successful business.

    I can, however, share feedback we've gotten from our clients- in a general sense- without breaking confidentiality if that's interesting to you.

    Posted Jul 21, 2008 How often do you ask for the bad stuff? a conversation started by Mark Silver
  • Hi Hsuan-Hua

    I think I'm up to it- but I'm a little confused. What do you mean by "trent"? I'm not familiar with that word...

    And what do you mean by "share at least one honest feedback with the format against the trent you noticed."??

    Do you mean for me to give someone else feedback? Do you want to hear about feedback we've received at Heart of Business over the last few years using this approach?

    I'm happy to show up- I just need more clarity about what you're asking for. Please excuse my misunderstanding.

    Posted Jul 21, 2008 How often do you ask for the bad stuff? a conversation started by Mark Silver
  • Oops- sorry, you're absolutely right. I hijacked your conversation. Please accept my apologies. </hijack>

    Posted Jul 21, 2008 AdSense tutorial a conversation started by Joe Hage
  • Sandra- Doesn't that help? It's amazing how much confusion it erased by introducing that kind of a feedback loop into the process. Woo-hoo!

    Posted Jul 20, 2008 How often do you ask for the bad stuff? a conversation started by Mark Silver
  • Hi Tammy

    I'm glad you are getting that feedback, and I agree that it's really helpful.

    However, I guess the point I am making is that if you stay away from 'what didn't you like'- those answers, I find, don't come out naturally. There are sometimes big issues that people are afraid or shy to mention, and you never hear about them.

    There is a trend in a subsection of popular culture to 'never be negative' :) to always be positive, and I think it does us all and our businesses a real disservice.

    I'm not saying you subscribe to that, Tammy- I just notice it as a trend, and try to encourage people to allow for the full range of human emotion and reaction- especially if it's going to help you serve people better, and get more clients.

    Posted Jul 20, 2008 How often do you ask for the bad stuff? a conversation started by Mark Silver
  • Thanks Dan- I saw that article when it came out. It's a decent intro as to why to use adwords, but not so much -how.- Which is way too much to expect of any article, I think.

    Now that our new assistant is starting on Monday, once she's up to speed, we'll probably just give her a small budget, and let her play with it.

    And, I'd still be interested in hearing about a workshop.

    Barring advice from a Bizniker, does anyone have an recommendations for people who are offering products/services on Adwords?

    Posted Jul 20, 2008 AdSense tutorial a conversation started by Joe Hage
333 comments |1234567...1314